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Hoard's Dairyman Magazine currently employs CTP (Computer To Plate) Technology. Because we are utilizing this technology, all new advertising materials must be received in digital form in order to comply with our workflow. Materials received as film will have to be converted into an electronic file at an additional cost to the advertiser. The following formats and programs are available to advertisers wishing to submit information to us in an electronic manner. Please note that the Dairyman is constructed on Apple Power Macintosh computers using the OS X operating system — the PC formats noted are the only ones supported.

Media: CD-R, CD-RW, DVD-R and DVD-RW that are formatted for both Mac & PC. Iomega Zip 250s and 750s are also acceptable.
Software programs (Mac & PC): QuarkXPress version 6.5; Adobe Illustrator versions 6.0 to CS2; Adobe PhotoShop versions 3.0 to CS2; Adobe InDesign 1.52-CS2; Adobe Acrobat 7 Pro.
(Do not send advertisements created in PageMaker, Microsoft Publisher, Microsoft Word, Microsoft PowerPoint, Microsoft Excel, Word Perfect or any other non-standard programs as they are unusable within our workflow.)
Fonts: Due to the requirements of digitally processing the magazine, only Postscript fonts can be used. Bitmap fonts are not supported in most programs and TrueType fonts (PC) cannot be used at all unless they are embedded in a PDF file. Fonts not received as Postscript fonts will be matched and substituted for same at publisher's discretion. Contact Hoard's art director if you have a question concerning font usage.
PDF Files: When generating PDF files of your advertisement, please double check that your image files are of a high enough resolution (150-300 dpi) and that they are saved as either CMYK, GREYSCALE or have the correct PANTONE spot color (RGB files will not work), and that ALL OF YOUR FONTS ARE EMBEDDED. Failure to embed all fonts causes text to reflow and makes it impossible for us to use the file, especially if it was built using PC TrueType fonts. Please contact our Art Director if you have any questions concerning PDF files.
Images: All image files must be submitted as either Jpeg (.jpg), Tiff (.tif) or EPS (.eps) files. All images must be converted to or saved as CMYK and have a resolution of no lower than 300 dpi. Web graphics cannot be used in print media. MacroMedia Freehand files must be submitted as EPS files accompanied with the supporting Postscript fonts (you may convert all text into shapes to omit font-dependancy). All EPS images must be placed into a self-extracting archive file such as a StuffIt file or a Zip file. Transmission via the internet sometimes corrupts the image data in the EPS file.
Submission: All digital media must be compressed into either a Mac-compatible self-extracting archive file such as an .sit. or within a .zip file only. Submissions via e-mail should not exceed 5-megabytes per transmission. Files exceeding this should be saved to a disc or burned onto a CD-R or DVD-R and sent via snail-mail or correctly converted into a PDF file and sent via e-mail. Files exceeding 5 megabytes may also be sent to our web server via an FTP (file transfer protocol) program.
FTP Submissions: FTP address - www.hoards.com; Username - advert; Password - hoardsads. Ads submitted via email should be sent to hdads@hoards.com. Fax ad proof to: Gayle Grandt (920) 563-7298. Ads submitted without color match proof will be run to pleasing color.
Directory: A screen-shot or printed directory must be included with the disk or other media. The disk must be labeled with the software programs and version as well as the name of the submitting party and the ad the disk contains.