broadhead, a Minneapolis-based advertising and marketing agency, hires Cindy Hackmann as senior content writer and Taylor Carlson as account coordinator.
Hackmann brings extensive industry experience to the agency's public relations and content team. Prior to broadhead, she was the communications manager for the U.S. Farmers & Ranchers Alliance. Hackmann played an integral role in forming the USFRA communications strategy and path forward, and bringing together the Alliance's supporting groups. Additionally, she provided strategic counsel to clients including United Soybean Board, National Pork Board and the National Cattlemen's Beef Association. Hackmann's passion for ag communications extends from her roots of growing up on a farm and marrying into another farming family.
As account coordinator, Carlson will be providing support to the account services team. She graduated from Bethel University with a Bachelor of Arts degree in communications. Carlson's experience in marketing and advertising and passion for blogging, design and photography contributes to her new position.