The information below has been supplied by dairy marketers and other industry organizations. It has not been edited, verified or endorsed by Hoard’s Dairyman.

SCR Dairy is pleased to announce today that Erica Tessmann has joined its team as the marketing and digital lead for North America.

“We’re thrilled to add Erica to our expanding staff as the demand for animal health and productivity monitoring continues to grow,” says Tom Bruenig, SCR Dairy general manager. “Her experience combined with her passion for social media is a great fit to communicate the benefits of SCR technology to North American dairies.”

Erica’s experience includes building strategies and creating content for maximum impact of social media and digital marketing as well as traditional public relations efforts. Erica joins SCR Dairy after serving as the social media coordinator for Equity Cooperative Livestock Sales Association.

“People have been telling stories since the beginning of time,” says Erica. “It’s something that we do every day whether we think about it or not. Since social media has been introduced to the internet, it has become easier and faster for us to share our stories to a growing audience.”

She adds, “At SCR, my goal is to share stories about the positive impact this animal monitoring technology has had, and will continue to have, on animal health and milk production throughout North America and the world.”

You can reach Erica at (920) 253-6798, (608) 237-3170, ext. 1010, or email Erica.Tessmann@scrdairy.com.

About SCR Dairy
Building on over 35 years of meaningful innovation, SCR is the leading pioneer of Cow and Milking Intelligence. Monitoring millions of cows worldwide, our data-driven solutions are trusted by successful dairy farmers to deliver the insights and analytics needed to optimize the productivity of every cow. Improving efficiency and driving growth, we help to ensure a secure and prosperous future for their farms and families. As part of the Allflex Group, the world leader in design technology, manufacture and delivery of animal identification, management and monitoring systems across all production animal species, SCR has world-class capabilities, resources and reach. To learn more about SCR Dairy, visit www.SCRDairy.com. SCR. Make every cow count.