The information below has been supplied by dairy marketers and other industry organizations. It has not been edited, verified or endorsed by Hoard’s Dairyman.

Filament announces the hiring of Bryce Krull as their summer marketing and communications intern. Krull will be assisting the Filament team on a variety of initiatives including advertising, content development, media relations, metrics analysis, social media and brand development.

“We are excited to have Bryce join our team this summer,” says Kristi Olson, marketing executive with Filament. “With such a varied background Bryce brings a new dynamic to our team and our clientele.”

From hands-on agriculture experience, politics, event management to international marketing, graphic design, social media and branding Bryce brings a diverse portfolio of experiences to his internship. Previous internships include the Jefferson County Fair Park, World Wide Sires and serving as the State Vice President of the Wisconsin Association of FFA.

“Interning with Filament has been a dream of mine since my freshman year of college, and I am looking forward to putting my knowledge and skills to work over the summer,” says Krull, a native of Lake Mills, Wis.

In his final year at the University of Wisconsin-River Falls, Bryce is studying agriculture marketing communications with a minor in agriculture business. At the University, Bryce works with a variety of organizations and projects including Alpha Gamma Rho-Alpha Psi, the Dairy Club, Collegiate Farm Bureau and serves as Student Senator for the College of Agriculture, Food and Environmental Sciences. Bryce grew on his family’s third generation dairy farm where they focus on breeding and showing purebred dairy cattle.

Founded in 2004, Filament Marketing is a strategic marketing and management firm focused on the advancement and success of its clients. Strongly and specifically involved in dairy, livestock and general agricultural industry markets, Filament Marketing works closely with clients seeking innovative marketing ideas and insight. Filament Marketing’s expertise is built on continued, hands-on involvement in the agriculture markets it serves and its dedication to strong client relationships.