Aug. 18 2017 02:11 PM

Membership marketing tool to make its debut in China

The information below has been supplied by dairy marketers and other industry organizations. It has not been edited, verified or endorsed by Hoard’s Dairyman.

National Mastitis Council (NMC) developed a promotional membership recruitment video that touts the organization’s diversity, outreach, scope and value. The video will be introduced at the International Bovine Mastitis Conference in Beijing, Aug. 25-27.

“We’ve always believed that membership diversity is our greatest strength,” said NMC Executive Director Den Gardner. “But it’s more than diversity of member type – veterinarians, university researchers, industry experts and producers, for example. As NMC works to expand its membership base, we’re intentionally working to grow membership internationally, as well. Our members make our organization what it is.”

The new NMC video encapsulates the organization’s scope and purpose – a diverse organization dedicated to improving mastitis control, udder health and milk quality. Additionally, it conveys one of NMC’s biggest benefits – networking. NMC’s diverse and global membership provides a variety of networking opportunities.

Following the conference in Beijing, NMC will post the video on its website – www.nmconline.org. Take a look and see how joining NMC can enhance your milk quality skills and knowledge, and strengthen your ability to improve food safety and deliver healthy dairy products to consumers around the world.

NMC is a professional organization devoted to reducing mastitis and enhancing milk quality. NMC promotes research and provides information to the dairy industry on udder health, milking management, milk quality and milk safety. Founded in 1961, NMC has about 1,000 members in more than 40 countries throughout the world.