Graham Buchanan has joined Genus as a part of the Asia Pacific bovine team. Graham will be managing the ABS Asia Distributor business, as well as taking on the role of Country Manager for ABS South Africa.
"Graham brings 25 years of direct involvement with the genetics industry and his knowledge and business experience make him a valuable asset in this position," stated Jay Weiker, International Bovine Manager for Genus plc. "Graham's strong background in establishing and building successful commercial relationships as well as the ability to lead successful sales and marketing teams will make him an excellent addition to our global business."
Buchanan has spent 15 years living and working in the U.S., where he was Associate Vice President/Regional Marketing Manager for another A.I. organization. In that role, he was responsible for managing sales teams in eight western states representing over three million cows.
Similar to his previous roles, Buchanan will be traveling extensively in his new role to manage and develop a wide range of commercial accounts for ABS throughout the Asia region. As the Manager of the Asia Pacific bovine team and Country Manager for ABS South Africa, he will be relocating to South Africa with his family, and will be responsible for implementing ABS growth strategies in South Africa and throughout the Asia Pacific region.
Headquartered in DeForest, Wisconsin, ABS Global is the world-leading provider of bovine genetics, reproduction services, technologies and uddercare products. Marketing in more than 80 countries around the globe, ABS has been at the forefront of animal genetics and technology since its founding in 1941. ABS Global is a division of Genus plc.