MilkPEP's new Super Bowl Face Off ad was published today in USA Today. Baltimore Raven's running back Ray Rice and San Francisco 49ers' quarterback Colin Kaepernick are fueling up with milk at breakfast before the big game. The ad also features MilkPEP's Breakfast Blitz promotion, where people have a chance to score a breakfast grant for a local school and a trip to next year's Super Bowl at milkmustache.com. The new print ads continue building excitement for MilkPEP's first-ever TV commercial during the Super Bowl. The 30-second spot stars Dwayne 'The Rock' Johnson, actor, producer, athlete and author and was directed by Peter Berg, actor, director, writer and producer best known for his on-screen role in 'Chicago Hope' and who just wrapped production on the film adaptation of 'Lone Survivor.' Created by Deutsch, A Lowe and Partners Company, the ad will air in the second quarter of the game and bring to life how including milk's protein and essential nutrients at breakfast helps fuel active, successful days.

About the National Milk Mustache 'got milk?'? Campaign
The Milk Processor Education Program (MilkPEP), Washington, D.C., is funded by the nation's milk processors, who are committed to increasing fluid milk consumption. The MilkPEP Board runs the National Milk Mustache 'got milk? ?' Campaign, a multi-faceted campaign designed to educate consumers about the health benefits of milk. For more information, go to www.MilkMustache.com or Facebook.com/MilkMustache. Deutsch, A Lowe and Partners Company, is the creative agency for the National Milk Mustache 'got milk??' Campaign.

2.01.2013