The information below has been supplied by dairy marketers and other industry organizations. It has not been edited, verified or endorsed by Hoard’s Dairyman.

More often than not, a trip to the grocery store involves dairy products. Whether it’s milk, ice cream, yogurt or cheese, most Americans consume dairy products every single day.

What is often taken for granted is the fact that an entire industry makes that purchase possible. It’s thanks to hundreds of thousands of dairy cattle and their caretakers who provide safe, quality products for consumers worldwide.

Holstein Association USA paid tribute to the iconic, black-and-white Holstein cow and the dedicated people who raise them in the premiere episode of Holstein America, which aired February 8 on RFD-TV.

Tune in or set your DVR to record Holstein America’s second airing at 5 a.m. CST Saturday, February 10 on RFD-TV.

Sponsored by Merck Animal Health, the hour-long program shines a spotlight on the nation’s Holstein producers — from California’s lush central valley to the fall treetops of Vermont. The inspiring stories are available on the Holstein America landing page at www.holsteinusa.com.

Featured in the first-ever Holstein America broadcast are:

Mark Crave, Crave Brothers Farm LLC, Waterloo, Wis., shares how the family-owned operation at the heart of the dairy state relies on Registered Holsteins® to produce cheese for nationwide distribution.

Jonathan and Alicia Lamb
, Oakfield Corners Dairy, Oakfield, N.Y., have built their family around their Registered Holstein herd, where they employ the industry’s latest science and technology to drive progress.

Glen and Michael Brown of Brown Dairy Inc., Coalville, Utah, are experiencing urban encroachment around their family’s dairy operation; however, they remain optimistic about their future thanks to Registered Holsteins.

Michael Santos
, Terra Linda Dairy, Tulare, Calif., manages the breeding program for their family’s fourth-generation dairy farm, and explains how the Holstein Association’s Start-Up program has added value to their cow herd.

Andy Birch, Maple Grove Farm, Derby, Vt., says it had been nine years since cows were milked in the barn where he grew up. Now, he and his wife, Sarah, are back on the farm to make a life doing what they love: raising Holstein cattle.

Steve Maddox, Maddox Dairy, Riverdale, Calif., remains focused on genetics and continuous herd improvement on his family’s large-scale Holstein operation in California’s central valley.

Joey Airoso, Airoso Dairy Farms, Pixley, Calif., shares his family’s commitment to quality cattle and milk products for five generations in the making. This segment was produced with our friends at Merck Animal Health.

Rick Adams, Sugar Creek Dairy, Elkhorn, Wis., says the opportunity to continue improving the performance of his farm with Registered Holsteins keeps him optimistic about the future.

Dallas Cornelius, Cla-Cor Farms, Easton, Mo., says the hope of a calf being better than its parents is the gratifying feeling that keeps him in the dairy business, and the Holstein COMPLETE® program contributes to that mission.

Harry and Lacey Papageorge
, Pappy’s Farm LLC, Farr West, Utah, share their family’s inspiring history as Greek immigrants in the United States, living out their American dream while raising Registered Holsteins.

Holstein Association USA, Inc., www.holsteinusa.com , provides products and services to dairy producers to enhance genetics and improve profitability — ranging from registry processing to identification programs to consulting services.

The Association, headquartered in Brattleboro, Vt., maintains the records for Registered Holsteins® and represents approximately 30,000 members throughout the United States.