The information below has been supplied by dairy marketers and other industry organizations. It has not been edited, verified or endorsed by Hoard’s Dairyman.

TechMix Global announces the appointment of Bret Hobbs as Bovine Sales Account Manager of their Southwest Territory. Hobbs brings with him a vast knowledge of serving agricultural operations in the Southwest. He has developed great working relationships with the dairymen in the Southwest particularly through his work with United Dairymen of Arizona and Ivesco. His passion and experience analyzing and developing sales and distribution systems throughout the southwest region makes him an ideal ambassador for bringing new technologies that will have immediate and lasting value to customers. With a Master of Education degree in Agriculture Education and a Bachelor of Science degree in Agricultural Education from Texas Tech University, Lubbock; Hobbs is well equipped to communicate the value of new technologies and develop educational training programs for distribution channels, veterinary clinics and producers.

“Bret will be a great addition to our team as he focuses on our Southwest territory. His experience working with the different channels will be very valuable to TechMix and customers.” says Mike Nelson, TechMix Global President. “His experience in a variety of agricultural roles as well as his consistent growth results will be instrumental as TechMix continues to grow across North America and globally.”

In his previous role at SarTec Corporation, Hobbs focused on executing the sales process for grain conditioner systems, grain conditioners, and feed additives throughout his territory. His ability to understand the needs and goals of his customers was the catalyst for solid sales growth. Hobbs also held a position at Parnell Living Sciences, working in Texas, New Mexico, Arizona, Oklahoma and Kansas, managing sales for their fertility product suite through distribution channels, veterinary clinics, and direct to farm.

About TechMix Global: Since 1983, TechMix has been manufacturing and marketing BlueLite®, the most recognized brand in bovine hydration. It is often recognized as “Gatorade for animals.” TechMix innovates with dairy producers, veterinarians, nutritionists and universities around the world to provide the best hydration products to protect animals and producer investments. The TechMix dairy product lineup includes Bovine BlueLite®, Bovine Fresh Cow YMCP®, Rumen Yeast Caps® and Calf Restart® to help dairy producers manage stress events from birth to transport by providing the right hydration at the right time. TechMix is redefining hydration to keep dairy herds drinking, eating and producing.