Feb. 2 2021 11:26 AM

American Dairy Association Launches Effort to Encourage Engagement Between Farmers and Consumers

The information below has been supplied by dairy marketers and other industry organizations. It has not been edited, verified or endorsed by Hoard’s Dairyman.

American Dairy Association North East recently launched a new social media resource – American DairyENGAGED – to develop a dairy farming focused community to encourage meaningful engagement with consumers.

“American DairyENGAGED is designed for dairy farmers to efficiently and effectively share their stories,” said ADA North East CEO Rick Naczi. “We’ll be providing easily shareable, visually appealing and science-based content that will help farmers engage with consumers at any level – whether you’re a seasoned social media user, or just getting started.

“Research shows more than 50 percent of adults would ask a dairy farmer about their farming practices, if given the opportunity. American DairyENGAGED will provide the tools to help farmers make those connections,” Naczi added.

Naczi also noted that ADA North East is available to help and it’s important for everyone to be part of the solution to better understand modern farming and how milk is produced.

Managed by ADA North East, American DairyENGAGED provides ready-to-share timely and relevant content, facts, stories and infographics, along with workshops and helpful tips. Monthly virtual live events will include trainings, Twitter parties, and how-to’s aimed to motivate farmers to expand their engagement with consumers online.

While geared to dairy farmers, dairy industry professionals are also invited to join the community to help positively tell the dairy story. To join, click on this Facebook link.

For more information about American DairyENGAGED, contact Kelsey O’Shea at koshea@milk4u.org.