Labor costs more than just money on a farm. That can be positive while also challenging

Sharing their knowledge and experience cultivates dairy advocates

Students are an important part of telling our agriculture story

As the doors closed on the first day of the World Dairy Expo Trade Show, many company representatives made their way to the Exhibition Hall meeting rooms for food and fellowship

The world sure has changed over the last one hundred or so years, and we can easily tell that by looking at the progression that has occurred in agriculture

Busy times mean people less familiar with our operations may be signing on to help. It’s our responsibility to ensure they stay safe, too

Shedding our stereotypes of agriculture is the only way for consumers to recognize its value, too

The role agriculture can play in sustainability is influenced by consumer confidence and their acceptance of our food system and modern farming practices

Being in sales can have a bad reputation, but I appreciate it as a chance to solve problems and provide value for customers

The national dairy checkoff is working to promote our products through Tik Tok influencers

Our farm means much more to me than most would see

Farm teams are expansive, and having our industry run smoothly requires many people doing their job

Take a couple of advocating tips with you to the fair this summer

A panel of dairy influencers offer advice on how to share your farm’s story online before other voices do

Engaging with our consumers builds trust as we share the stories of our farms

If our animals get sick or injured, we do anything we can to help them heal. These two success stories are examples of that commitment

Telling the dairy story is a challenge that agriculturalists are faced with, but reaching consumers with this story can be as simple as serving a hot meal

I followed my dreams and goals even if it wasn’t the most popular route because it’s what I believed in

I adored my two weeks in Greece, and I can’t wait to visit again someday! I will forever remember everything I learned about the culture’s relationship with food and agriculture

“If you build it, they will come.” That line comes from the movie “Field of Dreams,” where a baseball diamond was constructed in the middle of an Iowa cornfield