Land O'Lakes Purina Feed supported Jersey youth during the 2011 National Jersey Convention in Wisconsin Dells, Wis. A cash giveaway was presented to Amanda Killian of Blair, Wis. at the 54th National Heifer Sale on June 25 to be put towards the Jersey Youth Academy. Killian was awarded the $500 cash prize at the sale after registering for the sweepstakes sponsored by Land O'Lakes Purina Feed and having her name randomly selected from all entries. Killian also received another $500 on behalf of LAND O LAKES Cows Match® Jersey Blend calf milk replacer after purchasing an IVF cycle at the 54th National Heifer Sale. All of the proceeds from the sale went towards supporting the Jersey Youth Academy. "When the incentive was there and so generously made available, I knew it would be worth it to buy at the sale," Killian said. "It's wonderful of Land O'Lakes (Purina Feed) to support youth programs and our organization in general, especially with the research they've focused specifically on the Jersey breed." Killian and her husband, along with their five children, farm near Blair, Wis., where they milk about 80 registered cows, 50 Jerseys and 30 Holsteins. "Our goal was to keep the promotion focused on giving back to the national Jersey youth," explained Dari Brown, young animal marketing manager for Land O'Lakes Purina Feed. "We realize the kids involved are the future of the Jersey breed, and giving back is really important to continue the great programs offered to them, for generations to come." Land O'Lakes Purina Feed LLC is North America's leading feed company serving producers nationwide through local cooperatives and independent dealerships by providing an extensive line of animal nutrition, ingredients and expertise. 08.24.2011