SCRSCR Engineers Ltd today announced the appointment of Thomas Wu as SCR China General Manager, marking a new stage in SCR's continued growth in the fast-developing China dairy industry. Thomas joins SCR from Tyco Flow Control, where he was in charge of marketing in China. As the leader of SCR's business in China, Thomas will manage SCR's fast-growing local team of professionals responsible for project management, sales, marketing, field service, logistics and professional service.

Thomas will drive SCR's business growth, ensuring customer satisfaction and developing a strong SCR organization in the rapidly growing China dairy market. From his base in Beijing, Thomas will manage the SCR China team and work closely with SCR's global team and channel partners in China to expand SCR's presence and service key Chinese dairy customers.

SCR has been active in China for the past few years, with its own operations and a growing distribution network. More than 100,000 SCR cow monitoring tags were sold in China last year and sales are increasing rapidly, demonstrating the huge potential that the local dairy market holds for SCR.

"Israel and China work closely together to drive dairy industry advancement, and we are proud to be part of this bilateral effort," said Yariv Avisar, CEO at SCR. "We welcome Thomas aboard and look forward to working closely with him as we continue to invest in our local team and operations and drive further growth in the China market."

Prior to taking up his position at SCR, Thomas worked with Tyco Flow Control, first as China Business Development Director – Mining & Metal and then as China Marketing Director. Previously, he held various marketing, business development and strategic planning positions at industrial companies Danaher, Ingersoll Rand and Emerson Electric. Thomas holds an MBA from Case Western Reserve University and a BSc from Shanghai Jiaotong University.

About SCR Dairy
Building on over 35 years of meaningful innovation, SCR Dairy is the leading pioneer of Cow and Milking Intelligence. Our data-driven solutions are trusted by successful dairy farmers to deliver the insights and analytics needed to optimize the productivity of every cow. Improving efficiency and driving growth, we help to ensure a secure and prosperous future for their farms and families.
SCR. Make every cow count. www.SCRDairy.com.

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9.09.2014