WDE kicks off with an Opening Ceremony on Tuesday, October 4, at 8 a.m. outside the northeast end of New Holland Pavilion 1. This ceremony symbolizes the start of the 50th World Dairy Expo; audience members will witness the unveiling of a special 50th Anniversary surprise.
The celebration continues on Wednesday, October 5 for the 50th Anniversary Open House, Hosted by World Dairy Expo. Attendees are encouraged to join in this event any time between 5 p.m. and 9 p.m. in the Exhibition Hall. Guests will be treated to complimentary food, drinks, music and entertainment. Each guest will also receive a special, World Dairy Expo 50th Anniversary commemorative gift.
On Friday, October 7, Expo attendees are invited to Expo in the Evening from 8 p.m. until 11 p.m. in the Estrumate Sale Pavilion. This evening will feature live music by Madison-based band, Wheelhouse, drinks and appetizers.
WDE welcomes attendees to enjoy its daily features as well. Dairy Happy Hours will take place each day at 10 a.m. and 3 p.m. in the CLARIFIDE Plus Attendee Lounge. These hours are free to the public and will offer treats compliments of Triolet, and a limited edition 50th Anniversary giveaway. Expo lovers are encouraged to talk a walk down memory lane in the World Dairy Expo Historical Display, in the Mezzanine level of Pavilion 1. The exhibit is open daily from 7 a.m. until 7 p.m. and features photos, memorabilia and a special video.
The week concludes with the Closing Ceremony on Saturday, October 8, at 5 p.m. This ceremony is highlighted with the Parade of Champions and selection of Expo's 2016 Supreme Champion, making it the perfect way to cap off the historical week.
Recognized as the meeting place for the global dairy industry, World Dairy Expo attracts more than 70,000 attendees from over 90 countries to Madison, Wisconsin, each year. The annual event will take place Oct. 4-8, 2016, with the theme of "Celebrate 50!" to commemorate its golden anniversary. Visit worlddairyexpo.com or follow us on Facebook and Twitter (@WDExpo or #Celebrate50) for more information.