The information below has been supplied by dairy marketers and other industry organizations. It has not been edited, verified or endorsed by Hoard's Dairyman.

Entries for the Dairy Cattle Show at the 56th World Dairy Expo in Madison, Wisconsin are now being accepted, exclusively online at The first entry deadline is September 4 at 11:59 p.m. (CDT). Late entries can be submitted online through 5:00 p.m. (CDT) the day before the respective breed meeting at the show for an increased fee.

The 2023 Dairy Cattle Show adds a Summer Junior Two-Year-Old Class to both the International Guernsey Show and International Junior Guernsey Show, and the International Milking Shorthorn Show and International Junior Milking Shorthorn Show. In addition, a lead-out class for the Red & White Champion Bred & Owned of the Heifer Show – for both the International Red & White Show and International Junior Red & White Show – has been added. Following a recommendation from Expo’s finance committee and approval by the WDE Dairy Cattle Exhibitor Committee and Board of Directors, the entry fee for all animals until September 4 at 11:59 p.m. (CDT) is $85, and the late entry fee is $250.

The Dairy Cattle Show will run Sunday, October 1 through Friday, October 6, with a new breed show schedule organized by the WDE Dairy Cattle Exhibitor Committee. The order of breed shows and their start times have been modified this year, so it is encouraged to visit Expo’s website or download the mobile event app to learn more.

In addition to Expo’s Dairy Cattle Show, entries are also open for the Youth Showmanship Contest exclusively online. Entries can be submitted in conjunction with dairy cattle entries, and the fee is $10 through Friday, September 29 at 2:00 p.m. (CDT). Late entries are accepted until 10:00 a.m. (CDT) on Saturday, September 30 for an increased fee of $20. Cash awards will be presented to first and second place in each age division, in addition to a Supreme and Reserve Supreme Champion Showman in memory of Annette Ostrom.

Entry information, the schedule of events, rules and other updates can be found in the premium book – available online at Exhibitors may request a mailed copy of the premium book by contacting Laurie Breuch at

Serving as the meeting place of the global dairy industry, World Dairy Expo brings together the latest in dairy innovation and the best cattle in North America. The global dairy industry will return to Madison, Wis. for the 56th event, October 1-6, 2023, when the world’s largest dairy-focused trade show, dairy and forage seminars, a world-class dairy cattle show and more will be on display. Download the World Dairy Expo mobile event app, visit or follow WDE on Facebook, Twitter, LinkedIn, Spotify, Instagram or YouTube for more information.