

"Decades of nutrition research and in-school programs have helped the National Dairy Council fight against poor nutrition, inactivity, and obesity among children. Dairy farmers are excited to extend their long-standing commitment to children's health and nutrition by partnering with Quaker Oats to address the need for wholesome, balanced meals for children," said Thomas Gallagher, CEO of Dairy Management Inc., the non-profit organization which manages the national dairy checkoff program including the National Dairy Council.
The partnership's activities will be funded in part through the GENYOUth Foundation, a non-profit organization formed through an unprecedented public-private partnership with the National Dairy Council and the National Football League (NFL), devoted to raising funds to support child health and wellness efforts. Quaker will join the NFL roster of partners in 2012.
This is also an important step toward developing new products that will inspire families to achieve wellness by making healthy, accessible food choices.
"Quaker has a rich legacy of providing nourishing foods for families and bringing communities together to promote healthy lifestyles," said Jose Luis Prado, president of Quaker North America, who also serves on the board of directors of GENYOUth. "We are very excited to partner with the National Dairy Council since this will serve as a catalyst to help improve nutrition solutions and increase physical activity opportunities for kids in schools."
Additionally, Quaker's partnership with the National Dairy Council further underscores dairy as a core part of parent company PepsiCo's overarching nutrition strategy. Read more about PepsiCo's Global Nutrition Group
For information on the National Dairy Council, visit www.nationaldairycouncil.org. For information on Quaker Oats, visit www.quakeroats.com.
11.17.2011