GEAGEA Farm Technologies is once again leading the way in bringing innovative products to today's progressive dairy producers with the patent pending FutureCow™ Prep System. The FutureCow™ Prep System uses a mechanical brush unit to effectively and reliably wash, disinfect, dry and stimulate teats prior to milking.

GEA"Prepping cows with the FutureCow™ Prep System accomplishes all of the necessary pre-milking procedures in one easy step," said Chad Buchanan, Vice President of Sales and Marketing for GEA Farm Technologies, Inc. "Cows receive a consistent prep procedure, no matter who is milking and superior stimulation. Plus, dairy producers can potentially reduce labor costs and can certainly reduce operating costs by eliminating towels and laundry."

GEA Farm Technologies is now the exclusive distributor of the FutureCow™ Prep System, which is manufactured by Alpha Technology USA Corp. "Alpha's proven success in the field and their progressive technology make them an excellent partner for innovative products such as FutureCow," says Buchanan.

GEA"Alpha Technology is excited about the opportunity to partner with GEA Farm Technologies. We will be able to expand the availability of FutureCow™ and improve the technology that supports the system," said Kevin Dole, President of Alpha Technology USA Corp. "Knowing that FutureCow™ is fully supported and installed by select GEA Farm Technologies dealers – who have unsurpassed dairy equipment experience – we maintain our commitment of providing producers reliable solutions that improve their dairy's profitability and performance."

Labor Savings
The FutureCow™ Prep System can provide a significant return on investment. Because cow prep can be more streamlined and efficient, many dairies have been able to eliminate labor in the parlor.

Increased Parlor Efficiency
Improvements in prep procedure efficiency also leads to improved parlor efficiency. FutureCow™ users report that they have gained valuable time per milking shift, after making the switch to this product, which can allow operators to milk more cows, or allow them time to perform other tasks during their shift. Also, the consistency in prep procedures and superior stimulation that FutureCow™ provides can improve milk flow rates and decrease milking times, which can further improve parlor throughput.

Improved Teat Health and Milk Quality
Cleaner, healthier teats are less prone to mastitis. FutureCow's™ durable, yet soft, multi-layered brush set accommodates all teat lengths, and assures teat-ends are properly cleaned before the milking unit is applied. Also, brush speed and pressure have been optimized for maximum stimulation, which contributes to less unit on-time and improved teat-end health.

Easy, Fixed Pricing
GEA Farm Technologies provides a flat rate billing program with the FutureCow™ product that is charged per cow, per month, and includes all consumables, regardless of usage. This assures producers a consistent, fixed cost that is much easier to manage financially.

"Our mission is to simply help today's progressive dairy producers become more profitable," adds Buchanan. "By bringing them products like the FutureCow™ Prep System, they can reduce their cost of doing business and improve their performance."

The FutureCow™ Prep System is fully-supported and installed by select GEA Farm Technologies dealers, carrying the WestfaliaSurge product line; a professional network – available to local dairy operations 24/7.

If you have any questions about the FutureCow™ Prep System, please contact GEA Farm Technologies at 1-877-WS-DAIRY (1-877-973-2479).

GEA Farm Technologies, a segment of the GEA Group, is headquartered in Bönen, Germany and has subsidiaries in over 60 countries, employing more than 2,100 people worldwide. As a global leader in milking, manure, and livestock housing equipment technology, the company is dedicated to saving producers time, labor and money through increased efficiency, management assistance information and leading-edge product innovation. GEA Farm Technologies provides a complete line of WestfaliaSurge, Houle, and Norbco products to meet producers' needs of all sizes and management styles.

GEA Group Aktiengesellschaft is one of the largest system providers for food and energy processes with about EUR 5.4 billion in 2011 revenue. As an internationally operating technology group, the company focuses on process technology and components for demanding production processes in various end markets. The group gains about 70 percent of its revenue in the long-term growing food and energy industries. The company's workforce comprised over 23,000 employees worldwide as of December 31, 2011. GEA Group is a market and technology leader in its business areas. The company is listed in the MDAX index (G1A, WKN 660200).

Alpha Technology USA Corporation D.B.A. FutureCow, is a privately-held company in Longwood, Florida. As an innovative, technology- driven manufacturing and consulting firm, that specializes in solutions for the dairy industry, the FutureCow organization is dedicated to providing alternatives to producers that are cost-effective as well as profitable.