As part of their rebranding initiative, Animal health and nutrition company TechMix, has introduced new packaging designs for their entire product line including flagship dairy products Bovine BlueLite® and Fresh Cow YMCP.
The product formulations have not changed. Only the packaging has been updated to better reflect the personality of the company. The use of bright yellow that highlighted the packaging in the past has been replaced with cleaner, whiter, and more clinical looking designs that nod toward the science and technology behind each product. According to TechMix President, Mike Nelson, the change was long over due, saying, "The new packaging helps to brand the research and science behind each product that has been developed by a team of nutritionists and veterinarians. We anticipate that customers will embrace the cleaner new look that fits with our website and print materials".
Viewers can link to the TechMix website by visiting www.techmixglobal.com