Newly established dairy marketing cooperative's new look supports member vision of putting farmers first.
FarmFirst Dairy Cooperative's board of directors recently unveiled its new logo. The identity symbolizes the newly formed cooperative's vision and commitment to its members.
"We are excited to go public with our new identity," says Dennis Donohue, general manager of FarmFirst Dairy Cooperative. "The logo strongly exemplifies the strength and grass-root heritage our members envision for the new cooperative and it illustrates a strong sense of pride for the dairy industry."
The logo and brand identity were approved by the FarmFirst Dairy Cooperative's board of directors on January 3, 2013 and will be integrated throughout membership and marketing efforts as the new cooperative establishes its presence in the industry.
Established in 2013, FarmFirst Dairy Cooperative, based in Madison, Wis., is the largest dairy marketing cooperative in the Midwest. Dedicated to its family farm members, the cooperative represents more than 5,400 farms in Wisconsin, Minnesota, South Dakota, Michigan, Iowa, Illinois and Indiana through policy bargaining, dairy marketing services, laboratory testing opportunities and industry promotion. Learn more about FarmFirst Dairy Cooperative by visiting: www.FarmFirstDairyCooperative.com.