Jersey Marketing Service has announced the launch of an online auction of elite Jersey females, flush choices, embryo packages and pen lots on its cutting-edge site, JerseyBid.

Portfolio of Excellence at JerseyBid will open Tuesday, December 13 with the live close-out beginning at 11:30 a.m. EST on Saturday, January 7, 2012. The sale will offer 40 to 50 lots of extreme quality.

Neal Smith, CEO of JMS parent company National All-Jersey Inc., said that Portfolio of Excellence builds on the momentum of record-setting national sales sponsored in 2011 by the American Jersey Cattle Association-the National Heifer Sale, the 54th Pot O'Gold Sale and The 59th All American Sale.

"The demand for investment opportunities in Registered Jersey™ cattle and genetics has never been stronger," Smith observed, "whether it is for breed-leading genomics, high production or high type, or often the combination of all three. This makes it the perfect time to open up a new marketplace through an elite sale conducted entirely online."

Compared to traditional auctions, Portfolio of Excellence at JerseyBid will give buyers more information, multiple pictures and video for consignments of interest. Plus, Smith noted, "they can place their bids in private from the comfort of their home office 24/7."

After the sale, cattle will be tested for the state of destination and shipped directly from the seller's farm, reducing stress and potential health problems. "This is the modern, progressive and most efficient way of marketing Jersey cattle," said Smith. "The JerseyBid.com service provides complete integrity for both buyers and sellers in that process."

The entire offering for Portfolio of Excellence at JerseyBid will be viewable at any time. Registration at JerseyBid.com is required to bid in the auction. Once completed, bidders have access to a personal watch list and will receive instantaneous email notifications about changes in the status of their bids.

Jersey Marketing Service policies are set by a Board of Directors representing the 1,000 producer-members of National All-Jersey Inc. and more than 2,300 members of the American Jersey Cattle Association. The Jersey organizations provide services that support increasing the profitability of dairy businesses by increasing the value of and demand for Registered Jersey™ cattle and genetics, and Jersey milk and milk products.

Contact Jersey Marketing Service at 614/322-4473 to learn more about Portfolio of Excellence at JerseyBid. For more information on USJersey program and services, call 614/861-3636 or visit the web site at www.USJersey.com.

11.21.2011