The Wisconsin Livestock Identification Consortium (WLIC) recently announced the addition of Alan Clark as Executive Director. In his new role, Clark will be responsible for leading initiatives that strengthen the strategic plan of WLIC by providing operational oversight and direction in the use of financial, human and technology resources to effectively and efficiently achieve WLIC's goals.

Clark is a graduate of Colorado State University, where he received a Bachelor of Science degree in Animal Science. For the past eight years, Alan served as the Vice President of Operations at Optibrand LTD, LLC, a provider of solutions for veterinary diagnostics and livestock traceability systems. Prior to his time with Optibrand, he held a number of positions in private businesses and retail (customer relation) opportunities so he is versed in the value of developing and growing relationships. Being fluent in English and Spanish will allow him to communicate with all stakeholders in the livestock industry; as education is an important component in the success of any program. He and his wife Jen, have four children.

"We are excited to have Alan join the WLIC team as Executive Director. Alan understands the dynamics of animal identification, traceability and the value and purpose of the programs WLIC has developed. We look forward to him working with the livestock industry and building those bridges that provide safety to our markets and food supply", stated David Cooper, WLIC Chairman.

The mission of the Wisconsin Livestock Identification Consortium is to create a secure livestock identification system to protect animal health and market access, and to offer opportunities that enhance the marketability of Wisconsin livestock products. Representing more than forty businesses, organizations and livestock producer associations, WLIC draws upon the collective strength of its diverse membership to help strengthen and advance animal disease traceability in Wisconsin and the nation as a whole. To learn more about WLIC visit www.wiid.org.

9.04.2012