World Dairy Expo is pleased to announce a realignment of staff responsibilities. Susan Orth will be stepping into a newly created role, Sponsorship Manager. Crystal McNett has been named Trade Show Manager. These new responsibilities will go into effect on December 1, 2013.
"This transition will allow World Dairy Expo to better serve our supporters and exhibitors, while utilizing the strengths of the particular individuals filling these roles," said Scott Bentley, World Dairy Expo General Manager. "I'm excited for the opportunities that lie ahead with each position now able to better focus on the stakeholders they serve."
As the new Sponsorship Manager, Susan Orth's role reaches across all aspects of Expo, including the Dairy Cattle Show, Trade Show and other sponsored events. She will be the lead contact for WDE sponsors, sponsor customer service and communications. Orth will continue in her role to serve as the Expo staff connection for the World Forage Analysis Superbowl. She has been on World Dairy Expo's staff since 2009 and most recently served as Trade Show Manager. Orth grew up on her family's dairy and livestock farm, Orthridge Farms, in southwest Wisconsin. She graduated from the University of Wisconsin-Madison with a double major in Animal Science and Ag Journalism. Orth is currently serving on the Wisconsin State Fair Dairy Promotion Board, co-chair of the Programming Committee for the Association of Women in Agriculture and as off-campus advisor of the Badger Dairy Club.
As the Trade Show Manager, Crystal McNett will manage the World Dairy Expo Trade Show, partnering with more than 850 exhibiting companies from around the globe that participate in the event each year. She will be the lead contact for commercial exhibitors including communications, contracts and show floor layout. Trade Show Executive magazine's (TSE) prestigious Gold 100 recently announced World Dairy Expo as the #22 trade show in the nation. McNett previously was Trade Show & Project Coordinator for World Dairy Expo and is the former Sales and Marketing Communications Specialist with Select Sires. Crystal is a 2006 graduate from the University of Wisconsin-Madison with a double major in Dairy Science and Ag Journalism with business emphasis. She currently owns and operates McNett Grain Farms with her father and brother in Belmont, Wis.
World Dairy Expo is the largest dairy-focused event in the world, attracting over 70,000 dairy enthusiasts and over 2,200 head of dairy cattle to the annual event. The Expo Trade Show features the latest dairy management products, services and technologies from around the globe. World Dairy Expo's 2014 theme is "Designer Dairy" and the event will be held September 30 through October 4 at the Alliant Energy Center in Madison, Wis. Visit worlddairyexpo.com for complete show schedule or follow Expo all year long on Facebook at facebook.com/worlddairyexpo.