Software system generates, stores and retains required documentation

PurinaPurina Animal Nutrition has selected the RxExpress™ software platform from New Planet Technologies as its tool to help meet feed documentation requirements of the Veterinary Feed Directive (VFD). This federal regulation mandates documentation of a veterinarian's approval to feed or distribute feed additive antibiotics that are deemed medically important to production livestock. It goes into effect Jan. 1, 2017.

"After reviewing the available options designed to help meet VFD requirements, we chose RxExpress™," says Dan Moran, director of swine feed marketing for Purina Animal Nutrition and a member of Purina's VFD compliance team. "Working with RxExpress™ and its developers at New Planet Technologies will allow our team of nutritionists to focus on what they do best – helping ensure our products provide the best possible nutrition and performance."

Livestock producers, feed manufacturers and feed distributors are required to retain documentation of VFD orders. A turn-key software solution, RxExpress™ can be used to generate, distribute and store electronic VFD orders.

"We are pleased to be working with Purina Animal Nutrition," says Tyson Hartshorn, New Planet Technologies president and CEO. "RxExpress™ is now available to feed manufacturers and distributors for use in preparation of VFD compliance."

RxExpress™ runs on any computer or smart mobile device, online or offline. It can receive records from other electronic VFD systems and can convert paper VFD orders to electronic format. It streamlines order validation and tracks expiration dates. It also can generate and send non-VFD prescriptions.

For more information, contact your local Purina Animal Nutrition representative, call 800-227-8941 or go to . To learn more about RxExpress™ from New Planet Technologies, call 888-633-4030 or go to

Purina Animal Nutrition LLC is a national organization serving producers, animal owners and their families through more than 4,700 local cooperatives, independent dealers and other large retailers throughout the United States. Driven by an uncompromising commitment to animal excellence, Purina Animal Nutrition is an industry-leading innovator offering a valued portfolio of complete feeds, supplements, premixes, ingredients and specialty technologies for the livestock and lifestyle animal markets. Headquartered in Shoreview, Minn., Purina Animal Nutrition LLC is a wholly owned subsidiary of Land O'Lakes, Inc.

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