Borden Dairy Company, a heritage American brand and a leading U.S. dairy processor and distributor, today announced two major additions to its leadership team: Barry Card has been appointed to the newly created position of VP of Go-to-Market, and Patrick George has been appointed to the newly created position of VP of Engineering.
“We are thrilled to welcome Barry and Patrick to Borden,” said CEO Tony Sarsam, “Both of them are key to our plans to innovate and grow.” Sarsam continued: “Borden is dedicated to being at the forefront of our industry and we’re excited to develop new products and new markets. Having Barry to lead the Go-to-Market strategy and Patrick to lead Engineering will be crucial to reaching those goals. I’m looking forward to building Borden’s future with them both.”
Barry Card has been appointed to the newly created position of Vice President of Go-to-Market, effective immediately.
With over 20 years of experience in designing and implementing go-to-market strategies, Card most recently served as the Global Director of Go-to-Market Systems Capability at PepsiCo. Card also spent 27 years in a variety of roles at Frito-Lay, where he specialized in route management and go-to-market strategies, eventually serving as GTM Director of the West Division.
As VP of Go-To-Market at Borden, Card will be responsible for developing and implementing a go-to-market strategy, including route design, with a focus on superior customer service. Card will directly manage distribution route design and analytics functions, both at company headquarters and in the field. “Borden is a great opportunity right now,” said Card, “It’s a household name that is dedicated to renewal and success, and I’m looking forward to helping the company serve our customers even better than ever before.”
“Barry has an exceptional track record in the packaged goods industry,” said Borden CEO Tony Sarsam, “We are extremely pleased to have someone with his abilities to help lead Borden’s outstanding field teams.” Sarsam continued: “We know Barry can help to improve productivity and spur sales growth through route management and we look forward to his innovative, analytic-based contributions.”
Card holds a BS in Business Administration from the University of Phoenix.
Patrick George has been appointed to the newly created position of Vice President of Engineering, effective immediately.
George comes to Borden from Dr Pepper Snapple Group, where he served as the Director of Engineering for 12 years. In that role, George was responsible for the design and commercialization of new initiatives, designing and implementing cost savings, and equipment and package redesign. Previously, he spent a decade at Western Container.
As Vice President of Engineering, George will be responsible for developing and driving functional excellence within Borden’s capital investment strategy and fixed asset management. He will also partner with the Operations and Distribution teams to drive reliability and create efficiencies in order to serve customers with excellence. “I’m really excited to get to work at Borden,” said George, “This company is growing and innovating and there’s nothing better than to be at the center of a group that really values new ideas.”
“Patrick’s long experience and great success in developing effective design, engineering, and manufacturing strategies are a perfect fit for Borden,” said Borden CEO Tony Sarsam. “Patrick will help us deliver on our new focus on innovation through his data- driven yet creative approach to designing products, packaging, and operations. His work will be key to our strategic vision and I look forward to working with him.”
Patrick holds a BS in Chemical Engineering from Texas A&M University and an MBA from The University of Houston.
Borden is a heritage American brand, with a legacy that stretches over a century and a half. Founded in 1857 and headquartered in Dallas, Texas, Borden operates 13 facilities across the United States, with more than 500 million gallons of annual milk processing capacity. Borden provides milk products to customers primarily in the South East through the grocery, mass market, club, food service, hospitality, school, and convenience store channels. Elsie the Cow, created in 1936, was recognized by Advertising Age in 2000 as one of the top 10 American advertising icons of all time.