In an effort to drive demand for dairy and support industry growth, Dairy Farmers of America (DFA), a national cooperative owned by dairy farm families, is helping bring innovative products to the dairy case. This week, the Cooperative announced an investment in MOPRO Nutrition (MOPRO), an all-natural, high protein, low sugar, whole milk Greek yogurt infused with whey protein combined with probiotics. MOPRO positions itself as a smarter replacement for protein bars, protein shakes and regular Greek yogurt.
MOPRO recently completed the 2018 Sprint Accelerator program, which is also sponsored by DFA. The Accelerator is a 90-day, immersive program that helps accelerate and grow startup businesses.
“As a farmer-owned Cooperative, DFA is continuously looking for innovative ways to bring dairy to consumers, and this investment in MOPRO reflects that commitment,” says Monica Massey, senior vice president and chief of staff at DFA. “We think there’s a lot of growth potential with more natural, high-protein products and look forward to working with MOPRO to help make them a household brand.”
Through this relationship, DFA and MOPRO will work together to increase product distribution and build brand awareness.
“I am excited to work with DFA on a permanent basis. We developed a nice relationship during the Accelerator program, and they share my vision for evolving the yogurt category and bringing the highest-quality and innovative, fresh nutrition products to the marketplace,” says Michael Moran, founder, MOPRO.
About Dairy Farmers of America
Dairy Farmers of America is a national, farmer-owned dairy cooperative focusing on quality, innovation and the future of family dairies. While supporting and serving more than 14,500 family farmers, DFA works with some of the world’s largest food companies to develop ingredients that satisfy their customers’ cravings while staying committed to social responsibility and ethical farming. For more information, please visit dfamilk.com.
About MOPRO
MOPRO is a high protein, low sugar, fresh, fitness-focused probiotic snack. MOPRO is the first Greek yogurt infused with CFM® whey protein isolate, which gives us the highest protein to sugar ratio of any yogurt on the market today. MOPRO is elite, fresh nutrition that is accessible to everyone. For more information, please visit mopronutrition.com.
