Nov. 1 2018 09:49 AM

Customer demand for the new VMS V300 is above expectations

The information below has been supplied by dairy marketers and other industry organizations. It has not been edited, verified or endorsed by Hoard’s Dairyman.

DeLaval has increased production capacity to meet the strong demand for the new VMS™ milking system V300, making full use of its modernized facilities by increasing production personnel, adjusting Supply Chain planning and securing deliveries from suppliers.

Following the successful launch of the new automatic milking system, the VMS V300, DeLaval has ramped up production as order intake has dramatically increased since the moment the new system was launched. At the same time, the personnel working at the production line in Sweden has almost doubled and an extended production shift has been implemented. Other production facilities delivering to Sweden have also increased capacity significantly to support the positive order intake.

The LEED gold-awarded DeLaval Distribution Centre inaugurated this year in Germany, is supporting the order intake of the new VMS V300 system by offering a larger storage facility with higher efficiency that will bring reduced lead-time to customers.

“We are very pleased by how our customers have received the new VMS V300 milking system,” says John-Erik Hermanson, Executive Vice President Supply Chain. “The new Distribution Centre is working as a fundamental part of this success serving customers and dealers. Consolidating the future of DeLaval supply chain is key to the collective success of DeLaval, dealerships and farmers.”

About DeLaval

DeLaval is a worldwide leader in milking equipment and solutions for dairy farmers, which make sustainable food production possible, warranting milk quality and animal health. Our solutions are used by millions of dairy farmers around the globe every day.

DeLaval was founded more than 135 years ago in Sweden, when the visionary Gustaf de Laval patented the cream separator. Today, DeLaval has 4,500 employees and operates in more than 100 markets. DeLaval, alongside Tetra Pak and Sidel, is part of the Tetra Laval Group. See more at www.delavalcorporate.com.