March 4 2020 11:42 AM

Experience the future of dairy technology at the Central Plains Dairy Expo.

The information below has been supplied by dairy marketers and other industry organizations. It has not been edited, verified or endorsed by Hoard’s Dairyman.

Nedap Augmented Reality brings data collected by Nedap activity monitors to life. It enables farmers to use mixed-reality goggles to see data displayed in a virtual ear tag when they look at a cow, creating a seamless animal monitoring experience.

You have mountains of farm data available to you. But with an ever-growing need to feed the world, you don’t have time to sift through it.

Nedap Livestock Management’s Augmented Reality simplifies farm data and brings it to life right where you need it – in the barn. This hands-free technology uses mixed-reality goggles to help you quickly find a cow’s exact location in the barn and view relevant data on a virtual cow card. Imagine having access to health, heat and fertility statistics and making immediate decisions with the touch of your finger or a verbal command.

Try out this cutting-edge Augmented Reality technology for yourself at the Central Plains Dairy Expo in Sioux Falls, South Dakota, March 25-26.

Making data easy and actionable

Nedap Livestock Management knows data must be easy to access and produce valuable production insights. Nedap Augmented Reality is an addition to Nedap CowControl activity monitoring with Cow Locating. It is the first AR application in the livestock industry and is expected to be available to dairy farmers in the near future.

Nedap CowControl delivers actionable insights to boost heat detection, conception rates, cow health, labor efficiency and farm management. Nedap Augmented Reality provides this information in a seamless experience.

Nedap Cow Locating allows you to further improve efficiency by tracking cow location in real-time. The result? A reduction in management costs while ensuring each cow gets the care she needs.

If you use Nedap’s CowControl technology with Cow Locating, you already have what you need to implement AR on your farm. After upgrading to the AR service in the near future, mixed reality goggles can bring your farm’s insights to life.

Here’s how Nedap Augmented Reality brings your data to life:

Step one: Gather data. Nedap activity monitors identify each cow’s behavior and real-time location around the clock, tracking signs of heat, barn position, eating behavior and rumination patterns.

Step two: See the difference. Nedap Augmented Reality uses Microsoft HoloLens mixed-reality goggles to display data above each cow in your field of vision. With one tap, you can view heat and health information, pregnancy status and reproduction insights. Need to find a specific cow? Nedap Augmented Reality displays a green arrow to lead you to her exact location in the barn.

Step three: Make it easy and actionable. Nedap Augmented Reality responds to hand gestures and voice commands, allowing you to immediately implement decisions. When you’re wearing your mixed-reality goggles, cow information will appear virtually above the cows and automatically adapt to your location in the barn. You’ll automatically receive the right cow information at the right time and place while walking the barn. There’s no need to carry a tablet or keyboard because all actions automatically sync with your management system.

Where to find augmented reality

Visit Nedap Livestock Management at Central Plains Dairy Expo (booth 146) to experience the future of dairy technology.

Also, mark your calendar for Nedap’s Breakout Session during Central Plains Dairy Expo on Wednesday, March 25 at 9 a.m. in room 14. Nedap’s Roxie Muller will discuss the future of dairy technology and how you can prepare your farm for augmented reality.

Not planning to attend the Central Plains Dairy Expo? Visit to learn more, or contact Tara Bohnert at

Nedap Livestock Management is the global leader in farming automation using individual animal identification. For more than 40 years, Nedap strengthens dairy farmers through the most reliable and innovative cow identification, monitoring and automation solutions. They empower managers and personnel with dependable information to make operational and strategic decisions and help dairies become more efficient, productive and successful.

For Nedap, trust and reliability in both partnership and technology are key. Leading international dairy farming companies, including genetics and milking equipment suppliers, partner with Nedap to include its technology in their systems. A publicly listed company, Nedap employs more than 700 people globally, across 11 locations and seven business units.