The information below has been supplied by dairy marketers and other industry organizations. It has not been edited, verified or endorsed by Hoard’s Dairyman.


Following the release of the August 2020 genetic evaluations, bulls from New Generation Genetics proven and genomic bulls ranked at or near the top for Milk, Components, Type, Udder Composite, Mobility, Fertility, DPR, Productive Life, NM$, PPR, & Profit.

54BS557 BMG Lust GET LUCKY *TM continues to lead the way as the #1 proven bull for milk, fat, and protein. Get lucky is also the #1 Proven bull for PPR at 189. His milk is +2594, +58f and +57p.

54BS558 Hilltop Acres B DAREDEVIL ET *TM is the breed’s type leader with daughters impressing on farms and in the show ring. He continues as the #1 proven type bull at +1.0 with an udder composite now at +1.16.

54BS564 Jo-Lane Dario HAMPTON ET *TM dominates in health traits, profit, and fertility. After completing his 1st crop he ranks #4 for productive life at +5.2 with a +1.7 DPR. He is the new #5 proven Net Merit bull at $327 and #5 SCR ranking at +1.5.

54BS561 Hilltop Acres BV JESSE ET *TM is a new graduate at +624 milk, +0.6 type, +0.71 UDC, +0.7 DPR, and positive SCR. He offers an impressive outcross pedigree, phenomenal udders, and great dairy strength.

54BS601 La Rainbow Sweet SALSA ETV *TM Is the #1 G-type bull at +1.1 type and +1425 milk. This Genomic Gem is a LUCKY CARL brother to SILVER, giving him an impressive pedigree to back his historic numbers.

54BS604 La Rainbow Sweet SPARK *NP is a new genomic polled bull at +750 milk, +0.8 type, and +1.18 UDC, earning him #1 genomic polled status in these three categories.

196BS55878 Portmann BS Bays JONMAR *TM is an exciting new offering from Swissgenetics. He is the #8 G-PPR bull at 182 and #5 genomic Net Merit bull at $466. He is also +1158 milk, +43 fat, +40 protein, +0.79 UDC, and +2.1 DPR.

We also offer the CHAMPIONS COLLECTION elite sire lineup including 54BS600 WINRITE, 54BS602 FIRST CHOICE, 54BS539 RICHARD, 54BS581 RASTA, 54BS568 FAST & FURIOUS, and 54BS548 WINNING FORMULA.

New Generation Genetics offers the most comprehensive Brown Swiss Sires portfolio in the U.S. For further information call 920-568-0554, visit our Facebook page www.facebook.com/newgenerationgenetics, email info@brownswiss.com or visit www.brownswiss.com.