The information below has been supplied by dairy marketers and other industry organizations. It has not been edited, verified or endorsed by Hoard’s Dairyman.
Ag-tech company Consumer Physics is teaming up with Dairy Farmers of America (DFA), Vita Plus and Feed Supervisor to market its SCiO Cup – an instant, portable, lab-grade forage dry matter analyzer. The partnerships with three of the leading dairy industry players in the U.S. are expected to enable the company to reach the 75,000 American farmers with approximately 9 million milk producing cows.
“The agreements we have signed are important milestones towards the large-scale adoption of our technology,” said Damian Goldring, Consumer Physics’ Co-Founder and CTO. Goldring added that “SCiO Cup substantially reduces farm feed costs and is imperative for animal performance & profitability”
DFA is the largest organization of dairy farmers in the U.S. and it is marketing SCiO Cup directly to its 13,000 members. “This is a unique opportunity to help our members improve their processes and profitability by adopting this revolutionary product and measuring dry matter frequently,” said Rene Lavoie, Director of Purchasing and Vendor Relations at DFA Farm Supplies.
Vita Plus provides feed, nutrition, and management expertise to dairy and livestock producers. They use SCiO Cup in their day-to-day operations with dairy farmers and help customers use the tool to best manage their forages throughout the year. “We have begun using SCiO Cup in our own operations and we're already seeing our customers adopting this easy-to-use solution to ensure consistent dry matter intake in their farms,” said Matt Gabler, Vita Plus sales manager.
Feed Supervisor Software provides feed and inventory management solutions to dairy and livestock producers. “Incorporating SCiO Cup with the Feed Supervisor System takes precision feeding to the next level,” according to Keith Sather, President and developer of Feed Supervisor. “The SCiO Cup technology allows our clients to fine tune their feeding programs by eliminating the inconsistencies associated with weather events.” The company also provides support services to SCiO Cup users.
Consumer Physics will continue with its existing sales operations that began earlier this year with the product launch. The company is also in talks with several other potential partners in the US and worldwide.
SCiO Cup is a smartphone-operated device that transforms feed analysis by enabling frequent dry matter analysis, in just a few seconds. It enables on-farm decision making ensuring consistent dry matter intake and continuous balancing of rations based on dry matter changes. In addition, SCiO Cup can be used on-field for planning silage harvest timing at optimal moisture levels.
SCiO Cup supports dry matter analysis of chopped corn silage (green and ensiled), legumes silage, grass silage, small grains silage, mixed silage, and more. Silage calibrations are seamlessly and continuously updated in the cloud to ensure seasonal and regional accuracy. SCiO Cup also enables users to track past dry matter results, and trends across time, per field or feed bunker/pit.
The product has been developed by Consumer Physics using Near Infra-Red Spectroscopy (NIRS) and it is based on an earlier version that has been completely upgraded after three years of extensive field tests.
Click here for more information about SCiO Cup.
About Consumer Physics
Consumer Physics was founded in 2011 by a team of scientists and subject matter experts. The company developed SCiO, the world’s first pocket-sized connected micro-spectrometer. Utilizing the latest optical, algorithmic, and computer technologies, the company has taken the traditional NIR Spectrometer and miniaturized it into SCiO. Agriculture businesses around the world have successfully integrated SCiO to improve the way they grow crops and harvest them, handle quality control, monitor trends and performance through a powerful connected ecosystem.
Consumer Physics website: https://www.consumerphysics.com/