Oct. 2 2020 11:30 AM

Find and share your local dairy checkoff’s messages to consumers.

When speaking with farmers, many times I learn they haven't seen the social media posts or advertisements being placed by their national and local checkoffs. Why does this happen?

In the past, they would see marketing efforts and advertisements because there just weren’t as many options available to place them. There was a limited amount of T.V. channels, radio stations, and newspapers, so there was a good chance you would see a milk ad, a dairy recipe, or catch a radio spot.

Now, there is a plethora of places to put marketing dollars. Instead of using mass media (which can be very expensive, targets multiple audiences, and has very limited measurement), your national and local dairy checkoffs use precise digital ads, served to specific audiences (such as “conflicted health seekers,” who are predominately female with school-age kids and live in an urban area).

Unfortunately, this means you might not see all the content that your dairy checkoff is creating. And they are creating a lot of dairy-friendly content that farmers may consider sharing on their social channels.

To help you see this content, I've put together a list of links to check out, follow, and share their content with your audiences. I've also put together lists of farmer-created content that I'll share in another column.

Below are links to your national and 16 state and regional dairy checkoff teams that are part of the United Dairy Industry Association. If you have any questions about which local checkoff you are contributing to, please find your state on our local dairy checkoff map.

Websites:

Dairy Management Inc./Undeniably Dairy

The Dairy Alliance

Dairy Farmers of Washington

Dairy Management West

Arizona Milk

Nevada Dairymen & Dairy Council of Nevada

Midwest Dairy

California Milk Advisory Board

Dairy MAX

New England Dairy

American Dairy Association North East

Florida Dairy Farmers

Dairy West

American Dairy Association of Indiana

Maine Dairy & Nutrition Council / Maine Dairy Promotion Board

United Dairy Industry of Michigan

American Dairy Association Mideast

Oregon Dairy and Nutrition Council

Dairy Farmers of Wisconsin


Facebook:

Dairy Management Inc./Dairy Good

The Dairy Alliance

Dairy Farmers of Washington

Dairy Management West

Arizona Milk Producers

Nevada Dairymen & Dairy Council of Nevada

Midwest Dairy

California Milk Advisory Board

Dairy MAX

New England Dairy

American Dairy Association North East

Florida Dairy Farmers

Dairy West

American Dairy Association of Indiana

Maine Dairy & Nutrition Council / Maine Dairy Promotion Board

United Dairy Industry of Michigan

American Dairy Association Mideast

Oregon Dairy and Nutrition Council

Dairy Farmers of Wisconsin


Instagram:

Dairy Management Inc./Dairy Good

The Dairy Alliance

Dairy Farmers of Washington

Dairy Management West

Arizona Milk Producers

Nevada Dairymen & Dairy Council of Nevada

Midwest Dairy

California Milk Advisory Board

Dairy MAX

New England Dairy

American Dairy Association North East

Florida Dairy Farmers

Dairy West

American Dairy Association of Indiana

Maine Dairy & Nutrition Council / Maine Dairy Promotion Board

United Dairy Industry of Michigan

American Dairy Association Mideast

Oregon Dairy and Nutrition Council

Dairy Farmers of Wisconsin


Twitter:

Dairy Management Inc./Dairy Good

The Dairy Alliance

Dairy Management West

Arizona Milk Producers

Midwest Dairy

California Milk Advisory Board

Dairy MAX

New England Dairy

American Dairy Association North East

Florida Dairy Farmers

Dairy West

American Dairy Association of Indiana

Maine Dairy & Nutrition Council/Maine Dairy Promotion Board

United Dairy Industry of Michigan

American Dairy Association Mideast

Oregon Dairy and Nutrition Council

Dairy Farmers of Wisconsin


Pinterest:

Dairy Management Inc./Dairy Good

The Dairy Alliance

Dairy Farmers of Washington

Dairy Management West

Arizona Milk Producers

California Milk Advisory Board

Dairy MAX

New England Dairy

American Dairy Association North East

Florida Dairy Farmers

Dairy West

American Dairy Association of Indiana

Maine Dairy & Nutrition Council/Maine Dairy Promotion Board

United Dairy Industry of Michigan

American Dairy Association Mideast

Oregon Dairy and Nutrition Council

Dairy Farmers of Wisconsin


Vimeo:

Dairy Farmers of Washington


YouTube:

Dairy Management Inc. - Dairy Good

The Dairy Alliance

Dairy Farmers of Washington

Dairy Mangement West

Arizona

Nevada Dairymen & Dairy Council of Nevada

California Milk Advisory Board

Dairy MAX

New England Dairy

American Dairy Association North East

Florida Dairy Farmers

Dairy West

American Dairy Association of Indiana

Maine Dairy & Nutrition Council / Maine Dairy Promotion Board

United Dairy Industry of Michigan

American Dairy Association Mideast

Oregon Dairy and Nutrition Council

Dairy Farmers of Wisconsin

To learn more about your national dairy checkoff, visit www.USDairy.com, join our weekly Dairy Checkoff Newsletter, or send a request to join our Dairy Checkoff Facebook group.


Don Schindler


The author is a Senior Vice President of Digital Initiatives at Dairy Management Inc.

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