Have you ever checked your farm’s reviews on Google?
Go ahead and check; I’ll wait. All you need to do is Google your farm name and maybe add in some of the address to get specific. I hope you have plenty of good reviews.
If you have a few negative reviews, here’s what you can do.
First, Google reviews can’t be disabled, and they can't be removed by the business. They can be reported, though, especially if they are rooted in activism, and brought up for review.
According to Google, you can’t contact someone who left an inappropriate review, but you can request that Google remove it. Reviews are taken down if others label them as inaccurate or if they don’t comply with Google’s review policies.
Here's how to report a review:
• On your computer, open Google Maps.
• Find the review that violates Google’s review policies.
• Next to the review, click more and then flag as inappropriate.
• Select the reason you want to report the review.
You can also remove or delete an inappropriate review from your business profiles by reporting it here.
If Google won’t remove the review, you can offset them with positive reviews. You can organize help and get positive reviews by asking others (employees, industry professionals, and consumers) to leave good reviews, which also improve your rankings in search results.
If you need help with a Google review, you can reach out to your local dairy checkoff or myself. We will walk you through the process of working with its review system.
To learn more about your national and local dairy checkoffs, visit www.USDairy.com or send a request to join our Dairy Checkoff Facebook group.
The author is a Senior Vice President of Digital Initiatives at Dairy Management Inc.