The information below has been supplied by dairy marketers and other industry organizations. It has not been edited, verified, or endorsed by Hoard’s Dairyman.
Mark Johnson was hired by Low Carbon Technologies (LCT), the industry-leading agricultural sustainability company and a division of Select Sires Inc. As the director of beef and dairy supply chains, Johnson will focus on business development and building relationships with external organizations. He will negotiate and execute contracts with retailers, packers, beef and dairy producers to facilitate commercial expansion of LCT’s efforts. Johnson will implement Low Carbon Beef certifications for traditional beef products and beef x dairy end-products, including integration with Select Sires’ ProfitSOURCE® and GeneNet® programs.
“With more than 20 years of relevant beef and dairy experience, Mark’s knowledge of the industry, network connections and passion for sustainability make him a natural fit and obvious choice to lead supply chain efforts in beef and dairy on behalf of Low Carbon Technologies,” said Ron Schuller, chief operating officer, Low Carbon Technologies. “I’m excited to welcome Mark to the LCT team and confident his contributions will be impactful in helping the brand reach its potential.”
Johnson hails from Centerville, South Dakota with a lifetime of experience in the cattle industry. Since 2004, he has worked as the business area manager in the cattle division for Producers Livestock Marketing. He has a deep understanding of the industry through his work with packers, fed cattle contracts, credit portfolios and commodity programs. Prior to his role with Producers Livestock Marketing, Johnson worked as a production supervisor for Cargill Foods, was a cattle marketing coordinator for Central Livestock-CRI and a genetic program specialist. He continues to remain involved with industry organizations including the American Hereford Association, American Angus Association and Sioux-Basin Cattlemen’s Association.
Based in Plain City, Ohio, Select Sires Inc., is the largest global A.I. cooperative and is comprised of six farmer-owned and -controlled local organizations in the United States. As the industry leader, it provides highly fertile semen, as well as excellence in service and programs to supply dairy and beef producers with the world’s best genetics.