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GENEX releases Push™ Calf Energy Paste to help jumpstart and support calves during disease challenges and periods of low energy. It is the first product to be formally reviewed by cooperative members and to earn the member-approved designation.

GENEX, a leading global agricultural cooperative headquartered in Shawano, Wisconsin, has released a new and enhanced Push™ Calf Energy Paste. The paste is a blend of highly digestible proteins and energy components derived from bovine colostrum and now fortified with caffeine. It is used to help jumpstart calves and get them on their feet quickly.

“We are incredibly excited to introduce this enhanced version of Push™ Calf Energy Paste,” states Huub te Plate, GENEX CEO. “Members across the country loudly voiced their appreciation for how the original Push™ paste helped calves regain vitality following disease challenges and other periods of low energy. Now, by adding caffeine and making the product easier to dispense, this product will be even more effective in supporting calves and helping them reach their full genetic potential.”

This new Push™ paste is also the first GENEX product to earn the member-approved designation. Member approved means the product was evaluated and rated by GENEX cooperative members who have firsthand experience with it. Members completed a survey, rating the product based on their experience. Push™ was evaluated on five categories – packaging, ease of use, effectiveness, protocol friendliness, and value – and earned an overall rating of 4.4 out of 5.

“We believe the member-approved process is a great way for members to share their voice and actively participate in shaping the products and services we provide,” explains te Plate. “By involving our members in the evaluation process, we ensure our products and services align with their needs and expectations. It is a testament to our commitment to members, ensuring their voices are heard because we truly value their feedback.”

For more information about Push™ Calf Energy Paste and other GENEX herd care products, visit


GENEX is a global agricultural cooperative leader dedicated to providing innovative genetic and reproductive solutions to progressive dairy and beef members and customers. Headquartered in Shawano, Wisconsin, GENEX operates globally and serves customers in over 70 countries.