The information below has been supplied by dairy marketers and other industry organizations. It has not been edited, verified or endorsed by Hoard’s Dairyman.

Holstein Association USA’s award-winning documentary, Holstein America, is back with a new episode on Thursday, September 28.

Inspired by the stories of Registered Holstein breeders from across the country, Holstein America celebrates modern-day dairy farming and those responsible for providing delicious and nutritious dairy products to consumers around the world.

Make plans to tune in for Holstein America at 9 p.m. CST/10 p.m. EST, Thursday, September 28, on RFD-TV.

“Holstein America is the only nationally televised program devoted exclusively to the dairy community,” says John Meyer, CEO of Holstein Association USA. “Our September episode shows how Registered Holsteins help family farms build a brighter future, generation after generation.”

Holstein America was named best documentary by the Livestock Publications Council during the 2023 Ag Media Summit. Since 2018, the series has paid tribute to U.S. Registered Holsteins, the world’s perfect cow — and the people who raise them.

In the September 28 episode, Holstein America travels from the shores of scenic Door County, Wisconsin to the Pacific Northwest to visit family farms making their mark with U.S. Registered Holsteins. Throughout the country, Registered Holsteins point a clear path forward for herd selection, productivity, and profitability.

The Registered Holstein cow today is the picture of efficiency, and she provides so much for so many. In this episode of Holstein America, you will meet a farm family using beef-on-Holstein crosses to market high-quality beef to their neighbors. Another farm in the Heart of America’s Dairyland employees sophisticated engineering to digest methane gas and turn it into sustainable energy sources.

The hour-long program, sponsored by Merck Animal Health, also explores programs and services offered by Holstein Association USA, including the organization’s recently expanded multi-breed classification program.

Join us for Holstein America at 9 p.m. CST, Thursday, September 28, on RFD-TV.

RFD-TV is a leading independent cable channel available on DISH Network, DIRECTV®, AT&T U-Verse, Charter Spectrum, Cox, Comcast, Mediacom, Suddenlink and many other rural cable systems. Reference local listings for more information.

After the show, visit to find a complete collection of the Holstein America series. Also stay tuned to Holstein Association USA on Facebook and Instagram for more information.