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High GTPI bull Dewgood High Caliber-ET recently joined the Holstein Marketplace Sires line up. He is bred and owned by Dean Good of Dewgood Holsteins in Oconto, WI. Photo Credit: Beth Herges

Holstein Marketplace Sires is excited to release two new bulls. DEWGOOD HIGH CALIBER-ET is an elite, free agent sire with a balanced proof. BERT-MAR MOOI ALEX-RED is a high Type red sire, tracing back to LUCK-E ADVENT ATLANTA-ET EX-94 2E. Atlanta is a full sister to Holstein International’s Red Impact Cow of 2020.

“We are ecstatic to add these strong bulls to our diverse line up of Holstein Marketplace Sires bulls,” says Holstein Marketplace Sires Manager, Tim Ziemba. “They both provide a tremendous opportunity to add top-notch genetics to your herd.”

712HO01024 DEWGOOD HIGH CALIBER-ET is bred and owned by Dewgood Holsteins of Oconto, Wisconsin. He’s an Overdo son from a GP-82 Altazazzle who traces back the Rudolf Missy family. HIGH CALIBER is one of the highest free agent bulls currently available, boasting a +3167 GTPI, +1124 NM, +117 F and +57 P. He is also a solid health trait sire at +6.4 PL, +0.2 DPR and 1.3% SCE. To top it off, he combines these numbers with +1.66 PTAT and 2.07 UDC.

“Caliber means the amount of quality and ability of someone or something, and HIGH CALIBER certainly fits this description,” says bull owner Dean Good of Dewgood Holsteins. “HIGH CALIBER offers moderate framed cows with great udders, high components, low somatic cell count and great calving ease.”

HIGH CALIBER will have conventional semen placed at most popular IVF centers around the United States. He is already CSS and EU certified for worldwide export and has sexed semen available.

712HO01025 BERT-MAR MOOI ALEX-RED is bred and owned by Bert-Mar Farms in Osseo, Wisconsin. The unique red bull comes from a well-known maternal line, starting with his Altitude dam, Bert-Mar Alexandra-Red-ET EX-91. His second dam, Bert-Mar Ariel-Red-ET EX-90, is a daughter of Luck-E Advent Atlanta EX-94. ALEX-RED is an extreme +3.81 PTAT and +3.19 UDC, making him one of the highest udder composite Red bulls available. To top it off, Alex is +577 M and -0.2 DPR.

High type and udder composite bull Bert-Mar Mooi Alex-Red-ET is bred and owned by Bert-Mar farms in Osseo, WI. He is a new addition to the Holstein Marketplace Sires program. Photo Credit: Beth Herges

“We expect ALEX-RED to transmit exceptional udders and beautiful balanced frames, just like the infamous Luck-E ‘A’ family is well known for,” says breeder and owner Erica Lundberg of Bert-Mar Farms.

ALEX-RED is ready to make fancy, well balanced Red and White daughters who put milk in the tank! He is currently available domestically with conventional semen and will be available for CSS export and sorted semen later this fall.

To purchase Holstein Marketplace Sire semen, contact a Holstein Association USA Regional Sales Representative or reach out to Holstein Marketplace Sires Manager at 315.730.3312 or You can also buy online by visiting, click the red “Buy Now” button, and complete the order with the secure online system.

Holstein Marketplace Sires provides a unique avenue for Holstein breeders to market their genetics. Under this program, bull owners retain ownership of the bulls, and Holstein Marketplace Sires coordinates the marketing and sales of the bulls’ semen. Launched in 2019, the program provides a new selection of bulls offered by breeders, for breeders. The program’s goal is to create more opportunities for Holstein breeders to market semen to fellow breeders.

Holstein Association USA, Inc., provides programs, products and services to dairy producers to enhance genetics and improve profitability — including animal identification and ear tags, genomic testing, mating programs, dairy records processing, classification, communication, consulting services, and Holstein semen.

The Association, headquartered in Brattleboro, VT., represents approximately 25,000 members throughout the United States. To learn more about Registered Holsteins® and the other exciting programs offered by the Holstein Association, visit, and follow us on Instagram, Facebook, and Twitter.