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Krone is excited to announce the appointment of Lars Pasedag to the newly created position of Chief Operating Officer for Krone North America. In this role Lars will oversee Sales, Marketing and Service for Krone North America.

Lars has been part of the Krone team for 20 years, starting his journey with Krone in Germany as a Service Technician for Export Markets in 2003.

He moved to Australia in 2005 and joined Kubota Australia, where he took responsibility for marketing, product management and sales of KRONE Agriculture, Kubota Construction, Implements, Great Plains, and Landpride products. Pasedag led the Product team at Kubota Australia until early 2022 and during those years he and the team built the Krone brand and Australian market share significantly.

In August 2022 Lars re-joined Krone Agriculture as Sales Manager for Australia, New Zealand, and Southeast Asia. “We are pleased Lars has agreed to relocate to KRONE-NA. Having Lars on the team will allow KRONE the opportunity for additional growth across North America,” says Martin Eying, Managing Director Sales & Marketing, KRONE Group.

Lars is relocating to the Memphis, TN area with his wife and three children. Lars is joining the KRONE North America leadership team and reports to the Board of Directors at the KRONE Group.