The information below has been supplied by dairy marketers and other industry organizations. It has not been edited, verified or endorsed by Hoard’s Dairyman.

Registration is now open for the 2024 National Holstein Convention being held June 24 – 27, 2024 in Salt Lake City, Utah. All Holstein enthusiasts are invited to attend and take part in the 2024 National Holstein Convention – Udderly Utah!

“We’re looking forward to welcoming the dairy community to Salt Lake City this summer,” says Holstein Association USA CEO John Meyer. “We have a number of exciting activities planned for attendees of all ages, including tours, networking events, a National Convention Sale, and Holstein Horizons, an enriching day filled with featured dairy industry speakers.”

Early bird registration is open and will run through April 15, 2024. This is attendees’ opportunity to secure convention tickets at a discounted price. Tickets will be available to purchase at a standard price from April 16 to June 1, 2024. After June 1, late registration will be available until June 15, 2024, for additional fees.

New this year, three ticket packages will be offered. Package options provide adults and Juniors who plan to attend all or most of National Holstein Convention with a discounted price on tickets. Individual tickets are also available for purchase. To learn more about ticket package options or to register for the convention, visit

Hotel Information

Beautiful hotel rooms at the Hyatt Regency Salt Lake City are also available to be booked for Convention. Conveniently connected to the Salt Palace Convention Center where activities will take place, the new hotel has spacious guest rooms with floor to ceiling windows in each room. The discounted convention rate can be applied from June 22 until June 29, 2024, as room availability lasts. To book hotel rooms, visit

Convention Highlights

Dairy enthusiasts from across the country are invited to gather in Salt Lake City to celebrate their shared passion for Holstein cattle, forge connections, and exchange knowledge. Nestled within the breathtaking embrace of the towering Wasatch Mountains, Salt Lake City provides a vibrant setting for National Holstein Convention.

Convention will kick off on Monday, June 24 with Host Day Tours. Adults can choose between exploring This is the Place Heritage Park or taking a scenic journey to Utah’s Antique & Classic Power Museum. Juniors will hear an inspiring message at Impact Ninja Gym and spend the afternoon at This is the Place Heritage Park. Junior members will end the evening with a workshop before the welcome dinner and dance. Adults can enjoy dinner on their own in bustling downtown Salt Lake City, and then take part in an adult social mixer axe throwing and connecting with friends.

Tuesday, June 25 will showcase a new event – Holstein Horizons. Everyone is invited to attend a free day of enlightening seminars on a variety of topics. Later that afternoon, spend time perusing the trade show aisles and enjoy refreshments at the trade show reception. Juniors will be busy competing in Dairy Jeopardy and speaking contests, before ending the day with a lively round of Ag Olympics. Adults will enjoy reminiscing, testing their knowledge with trivia, and enjoying delicious food during the Mountain View Mingle social that evening.

Holstein Association USA’s 138th Annual Meeting will be called to order on Wednesday, June 26. Esteemed adult award winners, Distinguished Junior Member semifinalists and Young Distinguished Junior Member finalists will be recognized during a special Awards Luncheon. Juniors will compete in Dairy Bowl, attend a workshop, and end the evening with a glow in the dark party featuring games and dancing. After a full Cowboy Buffet, adults will be ready to socialize and bid during the National Convention Sale.

National Holstein Convention will wrap up on Thursday, June 27. Delegates will vote on Board of Directors and officer candidates during the Annual Meeting. Junior Holstein Association members will be honored for their accomplishments and success during the Junior Awards Breakfast. For the full convention schedule, visit

For those wanting to extend their trip, Salt Lake City is near countless family friendly activities, outdoor adventures, shopping, and more. The Hyatt Regency is also within walking distance to several dining options and activities. For help planning your trip, visit

Learn more at or reach out to with questions. If you need assistance using the online Convention registration website, call Holstein Association USA customer service at 800.952.5200. All dairy enthusiasts are invited to attend this dynamic event. It’s sure to be an udderly good time!

Holstein Association USA, Inc., provides programs, products and services to dairy producers to enhance genetics and improve profitability — including animal identification and ear tags, genomic testing, mating programs, dairy records processing, classification, communication, consulting services, and Holstein semen.

The Association, headquartered in Brattleboro, VT., represents approximately 25,000 members throughout the United States. To learn more about Registered Holsteins® and the other exciting programs offered by the Holstein Association, visit, and follow us on Instagram, Facebook, and Twitter.