The information below has been supplied by dairy marketers and other industry organizations. It has not been edited, verified or endorsed by Hoard’s Dairyman.


Holstein Association USA is thrilled to announce the launch of the MyHolstein online tag store. This new online portal will transform the ear tag ordering process, making it more seamless and efficient than ever.

“The MyHolstein online tag store is a real upgrade to the whole ordering experience,” says Holstein Association USA COO Lindsey Worden. “It's interactive – customers get order confirmation emails, shipping confirmation emails, and they can place their whole order from start to finish without having to make a phone call if they don't want to.”


The MyHolstein online tag store offers a host of features designed to make ordering easy and provide more information for users. Ear tags ordered through the program will be sent directly to Allflex as soon as they are placed, resulting in a faster turnaround time.

Additional benefits and capabilities of the new online portal include:

  • Images of every tag product offered along with written descriptions
  • Cleary displayed tag pricing and quantity discounts
  • Access to order history, making it easier to reorder ear tags
  • Shipping confirmation email including tracking information
  • Ability to download an Excel file of the 840 numbers assigned to ear tag orders

“Customers’ information is loaded in from the Holstein’s USA database, so there's very little information users have to type in. New customers will find a wide variety of tag options clearly shown with a picture of each tag and tag combination,” Lindsey says. “If a customer has placed a tag order in the last several months, that information can be found in the order history section, and tags can be reordered with just a few clicks. We are excited to offer this more streamlined experience for our members and customers!”

To place your next tag order, visit ww.myholstein.com and create an account using your Holstein Association USA account number and the email address associated with your account. If you don’t have a Holstein Association USA account, contact customer service at 800.952.5200 to set one up.


Holstein Association USA, Inc., provides programs, products and services to dairy producers to enhance genetics and improve profitability — including animal identification and ear tags, genomic testing, mating programs, dairy records processing, classification, communication, consulting services, and Holstein semen.


The Association, headquartered in Brattleboro, VT., represents approximately 25,000 members throughout the United States. To learn more about Registered Holsteins® and the other exciting programs offered by the Holstein Association, visit www.holsteinusa.com, and follow us on Instagram, Facebook, and Twitter.