“Nothing is more important than having the trust of our readers,” said John R. Mansavage, director of marketing at Hoard’s Dairyman. “Our editorial integrity and credibility are central to this trust. As one of the highest U.S. and international media endorsements, this certification by JTI gives our advertisers the complete package of trust, transparency and confidence in our content that’s anchored by our audited print and digital audiences,” he added.
The JTI Standard is an internationally recognized framework that recognizes print, digital and broadcast media outlets for their adherence to transparency and professional ethics guidelines. To achieve certification, media outlets must meet 18 key requirements that evaluate both institutional and content development processes and complete a third-party audit. AAM is an official certifier of the JTI standard.
“Hoard’s Dairyman’s certification marks a significant milestone for U.S. magazine publishers seeking to demonstrate their commitment to trusted journalism,” said Bertrand Mossiat, outreach and development manager for the Journalism Trust Initiative. “By achieving JTI certification, they are demonstrating leadership in transparency and editorial integrity—principles essential to fostering trust with readers and advertisers. Their commitment aligns with the core values of the JTI Standard, and we applaud them for setting an example for the industry.”
By earning JTI certification, Hoard’s Dairyman demonstrates its longstanding commitment to provide advertisers and readers with verified, trustworthy agricultural journalism and data. AAM has audited the company’s print circulation since 1915 and also verifies the company’s digital channels, which are featured in Hoard’s Dairyman’s AAM Brand View profile.
“Hoard’s Dairyman’s achievement underscores the growing importance of third-party assurance in today’s evolving media landscape,” said Richard Murphy, CEO, president, and managing director of the Alliance for Audited Media. “AAM is proud to certify Hoard’s Dairyman to the JTI Standard and support their ongoing commitment to transparency and editorial excellence.”
Mansavage credits this strong commitment to the company’s pioneering spirit dating back to its founding in 1885 as well as its history of third-party media verification.
“As a founding member of AAM and the only dairy publication currently providing AAM-audited website and e-newsletter reach, Hoard’s Dairyman is proud to be the first magazine to offer JTI-certified editorial assurance,” Mansavage said.
ABOUT HOARD’S DAIRYMAN
Since 1885, Hoard’s Dairyman has provided dairy producers, veterinarians, and nutritionists with trusted education and guidance on feeding, breeding, animal health, and milk quality to support profitable milk production. The company was a charter member of the original Audit Bureau of Circulations (now AAM) in 1915 and continues to be a leader in transparency and trust in agricultural media.
ABOUT THE JOURNALISM TRUST INITIATIVE (JTI)
Initiated in 2019 by Reporters Without Borders, JTI is a news publishing certification program based on an ISO-type standard. Requirements for news organizations to obtain the JTI certification include compliance with high levels of transparency, the implementation of professional standards and with a responsible management of editorial processes. More than 2,000 media outlets from 118 countries benchmark themselves with the JTI standard, and 100 of them obtained the JTI certification from certifying organizations like AAM, Deloitte or Bureau Veritas.
More than a sign of trustworthiness, JTI is a tool to foster or guarantee benefits for certified organizations: Microsoft’s Bing gives a boost to JTI certified sources; under the EU’s Media Freedom Act, tech companies will no longer be able to arbitrarily moderate or censor contents from JTI certified sources; and many more uses are currently under development in the fields of advertising, philanthropy, public policies, etc.
ABOUT THE ALLIANCE FOR AUDITED MEDIA
As the largest not-for-profit media assurance organization, the Alliance for Audited Media delivers impartial, credible data to help media buyers buy and sellers sell. AAM works alongside the media and advertising industry to establish standards that can be verified independently, ensuring the legitimacy of the businesses that drive media's progress. AAM also provides verification for compliance programs including brand safety, privacy, sustainability and tech assurance. Learn more at auditedmedia.com.
