The information below has been supplied by dairy marketers and other industry organizations. It has not been edited, verified or endorsed by Hoard’s Dairyman.

“The theme of this year’s convention is ‘Meet Me in St. Louis,’ – and Holstein enthusiasts from across the country are welcome to do just that,” says Holstein Association USA CEO Lindsey Worden. “We have a full lineup of engaging activities for adults and Juniors alike to enjoy. Be sure to check out the Convention schedule and register soon!”
Registration Details
Early bird registration is now open and will run through April 14, 2025. This option offers convention tickets at a discounted price. Tickets will be available to purchase at a standard price from April 15 to May 31, 2025. After May 31, late registration will be available until June 6, 2025, for additional fees.
Two ticket packages are also being offered for the convention. Package options provide adults and Juniors who plan to attend all or most of National Holstein Convention with a discounted price on tickets. Individual meal and activity tickets are also available for purchase. To learn more about ticket package options or register for the convention, visit www.holsteinconvention.com/registration.
Hotel Rooms Available
Hotel rooms are available for booking at the historic Union Station Hotel, the Convention headquarters. Originally a bustling train station, the architectural gem combines old-world charm with modern comforts. The hotel is also attached to the Union Station, which is home to restaurants and attractions including the St. Louis Wheel, a ropes course, mini golf, carousel, and more.
The discounted convention hotel room rates will be applied from June 21 to 27, 2025, as room availability lasts. To learn more or book a hotel room, visit www.holsteinconvention.com/accommodations. All room reservations must be made by June 1, 2025, as availability lasts.
Convention Details
The 2025 National Holstein Convention will kick-off with the Local Lens Farm Tour on Monday, June 23, featuring three local farms that have all found their unique niche in the dairy industry. Tuesday, June 24 will bring Holstein Horizons – a day of engaging and educational seminars led by industry experts. That evening, attendees will enjoy dinner and tour the St. Louis Aquarium during Family Night Under the Sea.
Wednesday, June 25 will bring Holstein Association USA’s Annual Meeting, along with the Awards Luncheon. The board candidate forum will take place in the afternoon, followed by the National Convention Sale, managed by the Cattle Exchange, that evening. Convention will wrap up on Thursday, June 26, with the conclusion of the Annual Meeting and the Junior Awards Breakfast.
Junior Holstein members will also stay busy throughout the week competing in contests, attending workshops, and meeting new friends during fun evening activities. To see a more detailed schedule for the convention, visit www.holsteinconvention.com/schedule.
For those wanting to extend their trip, St. Louis offers many family friendly activities, rich history, live entertainment, iconic landmarks, and sporting events. For more details on St. Louis highlights, visit www.holsteinconvention.com/experience-st-louis.
Learn more at www.holsteinconvention.com or reach out to convention@holstein.com with questions. If you need assistance using the online Convention registration website, call Holstein Association USA customer service at 800.952.5200.