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TUNKHANNOCK, Pa.— Effective May 1, 2025, Amanda Landsiedel has assumed the role of Director of Distribution for Premier Select Sires, and Eric Lundberg has assumed the role of Northern Regional Sales Manager (RSM) for Premier Select Sires.
As Director of Distribution, Landsiedel will oversee the entire distribution process. She will manage warehousing, inventory, and transportation to ensure efficient and cost-effective product delivery throughout Premier’s 23-state territory, while planning and implementing strategies for maximum performance.
"We are incredibly proud to announce that Amanda has been promoted to Director of Distribution for Premier Select Sires,” said Mark Carpenter, Chief Executive Officer of Premier Select Sires. “Her 'get things done right' attitude and proven experience over the past fifteen years have thoroughly prepared her for this significant responsibility. We eagerly anticipate the contributions she will make in her new role, further strengthening our ability to meet the needs of our members."
Landsiedel graduated from Penn State University in 2010 with a business degree, concentrating on marketing. She was hired by Select Sire Power in 2010 as a marketing intern while she finished her last semester in school and has remained with the cooperative ever since. Landsiedel has worked in several different positions, including Accounts Receivables, before beginning with the distribution team where she has worked for the past 13 years.
As Northern Regional Sales Manager, Lundberg will oversee a team of Area Sales Managers, Reproductive Services Managers, and the Sales Support and Dairy Coordinator teams to maximize sales and service. States under Lundberg’s management will include New York, Connecticut, Rhode Island, Massachusetts, Vermont, New Hampshire, and Maine.
“Premier is excited to have Eric step into the leadership role of Regional Manager,” said Kirk Sattazahn, Vice President of Marketing and Development for Premier Select Sires. “Eric embodies the service to the customer and care for the farming community that we value at Premier. I know Eric will take the same hard work and care for the customer that has made him so successful in his local area to the larger area he will now oversee.”
Lundberg has garnered more than 26 years of experience in retail and district sales management. For the past 11 years he has worked at Premier Select Sires as an Area Sales Manager. While providing genetics, products, and services to his 200+ customers, he has earned numerous honors including Select Sires’ President’s Club and Super Achiever awards for his outstanding contributions to the company’s growth and profitability. Prior to employment with Premier, Lundberg worked for Accelerated Genetics Co-op, serving as a District Sales Manager and as a Regional Team Leader.
In addition to his professional career, Lundberg serves as First Assistant Chief and Vice President of the Easton Volunteer Fire Company in Schaghticoke, NY. He is a 1994 graduate of SUNY Cobleskill, where he earned his degree in Animal Science/Dairy Production Management.
Premier Select Sires is a farmer-owned cooperative that serves beef and dairy producers in its 23-state member area. Dedicated to providing its members with all they need to achieve success, Premier provides:
- Industry-leading genetics from the Select Sires, Accelerated Genetics, and GenerVations brands
- Effective herd health and management products, as well as artificial insemination supplies
- Reliable services and programs backed by years of success
- Knowledgeable industry experts who are easily accessed for consultation, advice, and on-farm assistance
Together with its two sister cooperatives, Premier owns and controls Select Sires Inc., the world’s most recognized name in bovine genetics.
®Your Success Our Passion is a registered trademark of Select Sires Inc.
