The information below has been supplied by dairy marketers and other industry organizations. It has not been edited, verified or endorsed by Hoard’s Dairyman.
MADISON – On May 17, 2025, the Wisconsin Department of Agriculture, Trade and Consumer Protection (DATCP) will announce the 78th Alice in Dairyland, who will serve as a full-time communications professional for DATCP. Halei Heinzel, the 77th Alice in Dairyland, will continue her term as Alice until the 78th Alice in Dairyland begins her term on July 7, 2025.
DATCP invites media to join the 78th Alice in Dairyland candidates on agricultural tours and to attend two final interview events that are open to the public. Crawford County is home to this year’s events. Media have permission to take photos and video during these programs. Pre-registration is required; please email Kaitlyn Kesler at kariley@uwalumni.com.
Who:
Halei Heinzel – 77th Alice in Dairyland
Mikayla Flyte, Allison Foster, Sarah Hagenow, Olivia Lulich, Natalie Roe, Michelle Stangler – 78th Alice in Dairyland Top Candidates
Secretary Randy Romanski – DATCP (Saturday program only)
Alice in Dairyland alumnae
What: 78th Alice in Dairyland Finals
When:
Thursday, May 15 (agribusiness tours)
8-9 a.m. – U.S. Lock and Dam #9, 24545 State Highway 35 (near Lynxville), Eastman, WI
9:30-10:30 a.m. – Star Valley Flowers, 51468 County Road C, Soldiers Grove, WI
10:45-11:45 a.m. – Sunrise Orchard, 48340 WI-171, Gays Mills, WI
Friday, May 16 (agribusiness tours and evening public events)
9:20-10:20 a.m. – Zinkle’s Asparagus, 52404 State Highway 60, Wauzeka, WI
10:35-11:35 a.m. – Spring Creeks Cattle Company, 48405 Plainview Ridge Road, Boscobel, WI
1:30-2:30 p.m. – Off World Farms (shiitake mushrooms), 44128 Wheatville Road, Gays Mills, WI
5-7 p.m. – Meet the Alice in Dairyland Top Candidates at Wisconsin Products Showcase, Gays Mills Community Commerce Center, 16745 State Highway 131, Gays Mills, WI**
7-9 p.m. – Alice in Dairyland Top Candidate Forum, Gays Mills Community Commerce Center, 16745 State Highway 131, Gays Mills, WI**
Saturday, May 17 (evening public events)
4-5 p.m. – Social Hour at The Dousman House, 230 N. Water St., Prairie du Chien, WI**
5-6:30 p.m. – Finale Dinner at The Dousman House**
7-9 p.m. – Finale Program at Prairie du Chien Area Arts Center (PAAC), 800 E. Crawford St., Prairie du Chien, WI
9 p.m. – Final Selection of 78th Alice in Dairyland at PAAC
9-9:30 p.m. – Media Availability of 78th Alice in Dairyland at PAAC
**These events are ticketed for the public to attend, but members of the media may attend the program portions of the events free of charge. Tickets to meal functions had a purchase deadline of May 1; please contact Kaitlyn Kesler at kariley@uwalumni.com for more information.
About Alice in Dairyland
Alice in Dairyland is a one-year, full-time communications professional and an employee of DATCP. She travels the state to educate urban and rural audiences about the importance of agriculture to Wisconsin’s economy and culture. For more information on the 78th Alice in Dairyland Finals events, visit www.aliceindairyland.com. Follow the events on Facebook and Instagram at #78AliceFinals.
