Think about it for a moment: you, your family, your friends – chances are, someone you know has enjoyed a dairy product within the last 24 hours. It's such a staple in our lives, isn't it? Yet, despite this constant presence, I sometimes worry we all, including me, forget just how immense an impact the dairy industry has on American families and communities. It's a huge story!

In today's hyper-connected world, it feels tougher than ever to cut through all the noise to share the dairy industry's story. And honestly, it feels even harder to shine a spotlight on the individual farm families, like yours, who make it all possible.

As a recent agricultural communications graduate, I've learned some of the "tips and tricks" for marketing. But let's be real, many of those strategies come with steep costs – whether it's money, time, or specialized skills you just don't have. For you, the dairy producer, who's already juggling cows, crops, and compliance, creating polished content to promote your farm can easily fall to the very bottom of the to-do list. I get it.

The truth is, you have a powerful story to tell. But between those early mornings, long days, and tight budgets, it's incredibly challenging to find the means or the know-how to communicate it in a way that truly resonates with consumers. That's precisely where a tool like Dairy Delivers report and online tool comes in.

Freshly updated on June 13th for National Dairy Month by the International Dairy Foods Association (IDFA), Dairy Delivers is a resource I think you'll find invaluable. It translates the massive scale and economic impact of our dairy industry into clear, local terms. This isn't just a static report; it's an easy-to-navigate, interactive tool designed to help you tell dairy's story through compelling numbers, engaging visuals, and materials that are ready for you to use right away.

You can dive into economic data specific to your own state or even congressional district. This makes it incredibly simple to show your community members, local policymakers, and even consumers just how far-reaching dairy’s influence truly is right where you live. Whether you’re trying to explain dairy’s role in job creation, tax revenue, product sales, or just learn something, this platform puts the facts right at your fingertips.

Even better, Dairy Delivers includes downloadable content like state-specific infographics, social media graphics, and communication templates – all professionally designed and incredibly easy to share. For those of us on the farm who don't have the time or resources to craft our own marketing messages, this tool fills that gap beautifully. It gives you well-branded, credible materials that genuinely elevate your voice.

So, whether you’re writing a letter to the editor, speaking at a local event, or just trying to post more consistently online, Dairy Delivers webpage to assist you in communicating confidently and with real impact.

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Samantha Stamm is the 2025 Hoard’s Dairyman editorial intern. She co-owns and manages an Angus seedstock and commercial cow-calf operation with her family in northeast Kentucky. Stamm earned a master's degree in agricultural communications from Oklahoma State University and a bachelor's degree in agribusiness with a dual major in animal science from Morehead State University.