There is nothing better than an ice-cold milkshake after a day on the beach, a perfectly melted slice of cheese on a burger at a summer cookout, or a cold glass of chocolate milk after a good workout. Dairy has a way of making the moments richer, and that is what the checkoff’s Undeniably Dairy campaign has been focused on.
Targeting Gen Z and early parents, the Undeniably Dairy social channels are showing how dairy is not a passive participant in life’s best moments. Instead, dairy is the active ingredient that makes them more memorable, meaningful, and enjoyable.
To emphasize the importance of dairy in our lives, the Undeniably Dairy team is showing what life is like without dairy. Here are three of my favorite videos that you can find on TikTok and YouTube:
Without cheese, you're asking a lot of the bun.
Without cream, that’s just cold
Without yogurt, that's nuts
For more dairy moments follow our channels on TikTok, Instagram, Facebook, Pinterest, and YouTube and share our content with your social media audiences.
To learn more about your national or local dairy checkoff, visit dairycheckoff.com, or to reach us directly, send an email to TalkToTheCheckoff@dairy.org.
The author is a Senior Vice President of Digital Initiatives at Dairy Management Inc.