"Death by Peanut Butter" Ice Cream Named Your Best New Flavor

"Death by Peanut Butter" Ice Cream was named your best new flavor at the National Ice Cream Retailers Association Annual Meeting recently held at the Embassy Suites Hotel in Greenville, South Carolina, November 7-10, 2012. Your Best New Flavor contest is held each year in conjunction with the Ice Cream Clinic Review at the annual meeting.

The ice cream is formulated and produced by Royal Scoop Homemade Ice Cream in Bonita Springs, Florida. The company won the coveted First Place for its new flavor. A total of 19 new flavors were submitted by NICRA member companies. Each flavor is sampled by convention attendees and a vote is taken by ballot at the meeting. The winner was announced during the annual banquet at the end of the meeting. Over The Top, Pleansant Hill, Iowa took second place with Sweet ‘N Salty Pretzel Ice Cream. Third place went to The Ice Cream Club, Boynton Beach, Florida for Butterscotch Bomb Ice Cream. Honorable Mentions were given to Anderson's Frozen Custard, Williamsville, New York for Salty Caramel Pecan Pie Ice Cream; Chocolate Shoppe Ice Cream, Madison, Wisconsin for Zoreo Ice Cream; and Double Dip for S'mores Ice Cream.

The National Ice Cream Retailers Association is a trade organization whose members are in the retail ice cream; soft serve; frozen custard, gelato; frozen yogurt and water ice businesses. The members of NICRA are located all across the United States, Canada and several other countries. They operate hundreds of stores and have estimated annual sales in the millions. They employ thousands of full- and part-time employees. Since 1933, NICRA has helped hundreds of ice cream and frozen dessert entrepreneurs get started and prosper.