"The Year of the Farmer" Super Bowl Spot Kicks Off Case IH Alliance With Ram to Benefit FFA

For more than 170 years, Case IH has recognized the important role farmers play in providing safe, quality food and fiber for people around the world. Now Case IH is teaming up with sister company, Ram Trucks, in a campaign that declares 2013 "The Year of the Farmer."

For more than 170 years, Case IH has recognized the important role farmers play in providing safe, quality food and fiber for people around the world. Now Case IH is teaming up with sister company, Ram Trucks, in a campaign that declares 2013 "The Year of the Farmer."

In the moving Ram Trucks spot which aired during the Super Bowl on Sunday, viewers were invited to visit RamTrucks.com/KeepPlowing for an opportunity to benefit the FFA. As part of the effort, Case IH is doing their part to bring that message to agriculture.

"Case IH is powered by a steadfast commitment to making farmers more successful," says Kyle Russell, Case IH Senior Director of Marketing. "Now, we're pleased to collaborate on this exciting program that salutes the role of farmers throughout history, and also supports farmers of the future with its connection to FFA. Ram Trucks has made this generous offer to donate to the FFA every time someone shares ‘The Year of the Farmer' video and we want to make sure all of agriculture knows they have the opportunity to influence this donation."

The two-minute Ram Trucks spot features "So God made a farmer" presented by legendary broadcaster Paul Harvey at the 1978 National FFA Convention. The spot launched a year-long, multi-tiered initiative dedicated to highlighting and underscoring the importance of farmers in America.

Together with Case IH and other partners, Ram aims to raise awareness and generate funds for FFA hunger relief efforts in local communities across America. For every view, download or share of the two-minute "So God Made a Farmer" spot located on the brand's website, Ram will make a donation to the National FFA Organization with the intent of generating $1 million. The brand is calling on the public to help reach the goal by viewing and sharing the video posted at: www.RamTrucks.com/keepplowing. Russell says he's very excited about the potential of this endeavor and what it means to the FFA.

"Case IH has supported FFA for more than 65 years, and we are proud to contribute to an organization that has done so much to help students prepare so many for future careers," says Russell. "The worldwide challenge of doubling food production in the next 30 years is going to take talented, motivated people who are committed to agriculture. The FFA does a great job of educating and developing leadership skills in young people interested in agriculture who have the potential to make a positive impact."

Case IH is a global leader in agricultural equipment, committed to collaborating with its customers to develop the most powerful, productive, reliable equipment – designed to meet today's agricultural challenges. Challenges like feeding an expanding global population on less land, meeting ever-changing government regulations and managing input costs. With headquarters in the United States, Case IH has a network of dealers and distributors that operates in over 160 countries. Case IH provides agricultural equipment systems, flexible financial service offerings and parts and service support for professional farmers and commercial operators through a dedicated network of professional dealers and distributors. Productivity enhancing products include tractors; combines and harvesters; hay and forage equipment; tillage tools; planting and seeding systems; sprayers and applicators; site-specific farming tools and utility vehicles. Case IH is a brand of CNH (NYSE: CNH), a majority-owned subsidiary of Fiat Industrial S.p.A. (FI.MI).

02.04.2013