Dur-A-Flex, Inc., a leading manufacturer of commercial, industrial and institutional seamless, resinous flooring, has named Héctor Melo Goytortúa as its independent sales and technical support representative for Mexico.
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Melo's focus will be on expanding Dur-A-Flex's Mexican flooring contractor base, networking with facility owners to generate project opportunities, supporting marketing initiatives for increased branding and delivering exceptional customer service.

"Dur-A-Flex's growth within the Mexican market emphasized the need to have a strong, local presence to meet product demand and deliver the same high level of customer service we provide our national base," says Peter V. Ferris, president and chief operating officer. "We are very happy to add Mexico to our sales and service commitments.

"By appointing Héctor, we can ensure our customers' needs are met with the added value of a personal relationship," says Dur-A-Flex's Patrick J. Meade, vice president, sales and technical support. "We pride ourselves on forming strong partnerships not only with our contractors but also with the facility owners who walk on our floors, daily," he concludes.

Melo's appointment to Mexico comes on the heels of Dur-A-Flex's recently formed partnerships with Korean distributor, IL DO Trading Co., Ltd, of Seoul, and Hiep Hiep Phat Trading Co. Ltd. of Ho Chi Minh, Vietnam bringing the number of continents that Dur-A-Flex is doing business with to six.

Melo has close to 20 years of industrial experience in floor coatings including epoxy and urethane chemistries and has held leadership roles in technical sales and marketing. Melo most recently served as general manager for Key Quimica S.A. de CV in Monterrey, Mexico.

A Nuevo León, Mexico resident, Melo earned degrees in business administration from the Instituto de Superior de Estudios Comerciales, Mexico City, political science from the Universidad Nacional Autónoma de Mèxico, Mexico City and marketing administration from the Instituto Tecnologico de Estudios Superiores, Monterrey, Mexico.

About Dur-A-Flex
Named one of the "Best Places to Work in CT" for the fourth time by the Hartford Business Journal-sponsored awards program, Dur-A-Flex, Inc. is a privately-held, leading manufacturer of quality epoxy, urethane, methyl methacrylate and colored aggregates offering a complete line of high performance polymer flooring and wall systems. The versatile seamless applications provide improved safety, minimal downtime and easy maintenance to all industries. www.dur-a-flex.com