The Midwest Dairy Association South Dakota Division is seeking candidates to participate in the state Dairy Princess contest scheduled for March 26 and 27, 2013, at the Sioux Falls Convention Center and Sheraton Hotel in Sioux Falls. The event is held in conjunction with the Central Plains Dairy Expo and Convention. The South Dakota Dairy Princess reigns for one year as the official goodwill ambassador for the state's dairy industry, making a variety of public appearances to help consumers understand dairy products and the responsible practices used by dairy producers. The new princess will be South Dakota's 58th Dairy Princess. The entry deadline is February 28, 2013. Candidates must be 17 to 23 years old, a graduating high school senior this year, unmarried and have parents or guardians who are actively engaged in the production of milk for sale to a licensed plant. A candidate alsoMidwest Dairy Association logo qualifies if she, her parents or guardian is employed on a dairy farm.

Candidates are judged on their communication skills, personality, general knowledge of the dairy industry and enthusiasm for dairy promotion. The 2013 South Dakota Dairy Princess will receive a $1,000 scholarship from Midwest Dairy Association. A $500 scholarship from the Central Plains Dairy Expo will be awarded to the first runner-up. All candidates competing in the 2013 South Dakota Dairy Princess contest will receive a $250 scholarship. For complete rules and an application form, visit or contact Seena Glessing, Midwest Dairy Association dairy princess consultant, 8554 Grover Ave. SW, Waverly, MN 55390 or (320) 282-6337, or email