Sept. 1 2025 08:00 AM

    The following is sponsored content provided by: Laurence Williams, Beef-on-Dairy Development, Purina Animal Nutrition

    Crossbreeding beef sires to dairy cows has become a foundational part of the beef supply chain. Dairy-beef cross cattle are estimated to make up 12-15% of the annual fed cattle slaughter1, helping the industry meet the growing demand for high-quality beef.

    To drive collaboration in this evolving segment, Purina Animal Nutrition has released the second edition of the Beef-on-Dairy Industry Report. The report examines how these crossbreds are performing across the supply chain and what it will take to support their continued success.

    A reliable source of quality beef

    Beef-on-dairy cattle have carved out a unique role by offering a steady, year-round supply of animals that consistently meet beef quality targets, especially in marbling. As native beef cattle numbers remain tight, these crossbreds are helping to fill the gap with animals that perform reliably on the rail and in the marketplace.

    Raising dairy-beef calves to reach their full potential requires a different level of intent from genetics to calf care to nutrition. There is an emphasis on the importance of early-life decisions, noting that small setbacks in the first weeks can have impacts on feed efficiency, growth, and carcass outcomes.

    A recurring theme in the report is “starting with the end in mind.” Success isn’t just about producing a crossbred calf; it’s about making strategic, data-driven decisions from day one. That means applying consistent calf management practices, leveraging targeted nutrition programs, and preparing animals early for their ultimate role in beef production.

    Insights from across the supply chain

    The report draws on perspectives beyond Purina’s own research. Academic institutions like West Texas A&M University, University of Nebraska-Lincoln and University of Guelph, along with branded beef programs such as Certified Angus Beef®, have contributed to the growing body of knowledge around dairy-beef performance.

    Industry voices featured in this report include Patrick Linnell of Cattle Fax; Dr. Ruth Woiwode of the University of Nebraska–Lincoln; Dr. Michael Steele of the University of Guelph; Dr. Tom Earleywine of Land O'Lakes; Dr. Ty Lawrence of West Texas A&M University; Bruce Cobb of Certified Angus Beef; Dr. Daniel Thomson, feedlot veterinarian and Nevil Speer, industry consultant.

    Their collective insights are helping shape best practices for managing dairy-beef cross calves differently from their straightbred dairy or beef counterparts.

    What’s next for beef-on-dairy?

    The second edition of the report paints a clear picture: dairy-beef cattle are here to stay, and their impact on the beef industry will continue to grow. But maximizing their value requires intention at every stage. The opportunity is not just to raise more cattle; but to raise ones with consistency, care, and coordination across the supply chain.

    To access the full Beef-on-Dairy Industry Report, visit purinamills.com/dairy-beef.

    Reference

    1 CattleFax Projections. 2024.

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