The inspiration for a checkoff-led research project sometimes begins during a basic roundtable brainstorm session among my National Dairy Council (NDC) colleagues

When dairy farmers contribute 15 cents per hundredweight of milk shipped to the dairy checkoff, they want to know that money is making a difference

Who among us wouldn’t make an investment that returns $4.78 for every $1 spent?

When you are wondering what is going on in the world of dairy promotion, where do you go to find the latest information?

Can I be real for a minute? Are milk prices really that bad? We’ve seen much lower prices and survived — anyone remember 2009?